The central engineering challenge was not making an existing dyeing process faster but eliminating the fundamental reasons why both conventional and prior-art CO₂ dyeing processes are slow. In conventional water-based dyeing, time is consumed by diffusion-limited exhaustion, repeated baths, fixation, washing, and multiple auxiliary chemical steps.
Sanjay and I were discussing opportunities and he pointed out that digital textile printing, though established in China and parts of Europe, hadn’t yet made inroads in India. We felt it was the right time to introduce it here, and it was this conversation that had led us to this business.