The main challenges are erratic rainfall, temperature spikes, and shifting pest cycles. Adaptation requires both technology and traditional agronomic practices. We’re working and have also planned to formulate models with a combining effort on securing improved seed and water management schemes by reintroducing agroforestry practices that improve soil structure and moisture retention.
Suppliers are scared of the brands knowing what they think; so, they smile at the brands, invite them for lunch, and then tell us what they think of their behaviour, and we have more than 50 of these kinds of reactions—private concerns, and public smiles out of fear. That itself shows how unethical our industry is. People are frightened to tell the truth.