Not every artisan is an entrepreneur. There are vast numbers of exceptionally skilled artisans who simply do not have the bandwidth to create social media content, handle complex paperwork or the financial acumen required to run a business. Yet, they are very talented and their work is refined and beautiful. In this category, are artisans who are senior in age, women artisans who juggle traditional gender roles with their work and those who would not be considered literate by conventional definition.
In the primary cotton production sector specifically, with its diversity of actors across the Latin American territory, making a particular technology or productive technique widely adopted requires different "incentives" depending on whether the producers are family-scale or large-scale. In many cases, the absence of those incentives is precisely what limits the widespread adoption of many available technological advances.