Not every artisan is an entrepreneur. There are vast numbers of exceptionally skilled artisans who simply do not have the bandwidth to create social media content, handle complex paperwork or the financial acumen required to run a business. Yet, they are very talented and their work is refined and beautiful. In this category, are artisans who are senior in age, women artisans who juggle traditional gender roles with their work and those who would not be considered literate by conventional definition.