We hear from artisan partners again and again that when the women see their work in a global setting, with their names or that of their organization attached, it elevates their self-perception and changes the way they consider their ability to impact their families and communities through their craft.
A very important element is audience participation through real-time voting. In a certain sense, real people become part of the process of international recognition of designers, rather than only closed professional industry structures. Another important factor is the idea of healthy creative interaction between countries. This interaction is not built around commercial pressure but around cultural expression and design vision, creating a space of respect and mutual interest between participants.