Fashion has often been an instrument of colonialism, exporting aesthetics, material cultures, erasing identities and traditional cultural practices. Decolonising fashion means challenging colonial legacies of oppression and exploitation, decentring the fashion system through critical research, cultural plurality, and communication of often untold stories, foregrounding indigenous knowledge, beyond Western logics.
We push brands by changing the rules of the game. We are moving the goalposts from a narrow focus on certified materials to a holistic vision of sustainability where a prosperous farmer is the key performance indicator. It’s a slow and deliberate process, but by publicly measuring what truly matters, we make it impossible for brands to ignore the 70% of people who form the foundation of their entire industry.