For our brand specifically, we sit at an interesting point where half our market is in India and half is outside (mostly in the West) and both markets are very, very different. We find flexibility in being able to design for one market or the other, or somewhere in the middle and so haven’t had to cater drastically to Western ‘luxury’ market expectations. That said, of course, we keep in mind what the market will invest in, and have to adjust accordingly.
Over the last few years, India's retail landscape has evolved significantly. We have seen consumers become increasingly brand conscious, globally connected, and more willing to engage with premium and international brands. At the same time, the retail ecosystem itself has matured, with the emergence of world class destinations capable of delivering the scale, experience, and visibility that global brands seek for their flagship concepts.