If humanity is going to make progress, then we need deeply informed technical discussions about what the correct problems to solve are. The reason the fashion industry is worse off today is because greenwashing that oversimplifies highly technical issues is pervasive. Moreover, oversimplification is exactly what has gotten Higg MSI and those that use Higg MSI into lawsuits.
During the pandemic, even as many Indian states and also other countries remained under lockdown, there were still some nations which were open. We felt that we should diversify; this was the right time to go into the Western markets.