Carbon pricing would be the most structurally embedded risk and hardest to reverse. Carbon pricing is different as it sits directly on Scope 3, where 96–99% of apparel emissions occur. That means it’s embedded in Tier 2 manufacturing and upstream energy systems. Unless those systems decarbonise, cost exposure compounds year over year.
We push brands by changing the rules of the game. We are moving the goalposts from a narrow focus on certified materials to a holistic vision of sustainability where a prosperous farmer is the key performance indicator. It’s a slow and deliberate process, but by publicly measuring what truly matters, we make it impossible for brands to ignore the 70% of people who form the foundation of their entire industry.