Evil Wears Prada: Luxury Brand's Cultural Theft Masks a Looming Craft Crisis in India

The Kolhapuri chappal—a timeless symbol of Indian craftsmanship—is in the news and for all the wrong reasons. But behind the buzz lies a story of decline: collapsing artisan networks, synthetic clones, policy failure, and raw material bottlenecks. As younger generations abandon the trade and fake lookalikes flood the market, this once-thriving rural industry is fast unravelling.

Long Story, Cut Short
  • The Kolhapuri doesn’t need nostalgia; it needs intervention—design innovation, market access, and dignity of labour—before a living craft is reduced to a museum relic.
  • Once a thriving cottage industry, the Kolhapuri chappal sector is now battling collapse—undone by cheap fakes, raw material shortages, and design stagnation.
  • Makers earn as little as ₹150 per pair, while urban retailers rake in 10x profits—leaving creators invisible and unrewarded.
The Kolhapuri isn’t a relic. It’s a reminder that craft matters. That dignity of labour matters. That slow fashion, when done right, isn’t just ethical—it’s essential. What’s at stake isn’t just nostalgia—it’s a living craft, a rural economy, a cultural footprint.
What’s at stake The Kolhapuri isn’t a relic. It’s a reminder that craft matters. That dignity of labour matters. That slow fashion, when done right, isn’t just ethical—it’s essential. What’s at stake isn’t just nostalgia—it’s a living craft, a rural economy, a cultural footprint. Prada

The humble Kolhapuri chappal is having its ‘Prada’ moment, and I am, to put it mildly, ecstatic.

From the hands of some 10,000, more or less, artisans, hunched over buffalo / cow / goat leather, cutting, polishing, pasting, stitching, braiding hands — of man, woman and child, the name, at least, has shot up the luxury stakes from nada to Prada!

My college days in the late 80s to early 90s—the Kolhapuri was my go-to, along with the just-discovered khadi kurtas with pockets, and leather (sometimes faux too) or cloth bags — if I could get some ‘stylish’ piece or the “pure” leather bags from Kolkata’s New New Market. Just a handful remain scattered now, just like the kurta, the canvas, jute, or leather bag.

Why are we so poor in protecting our own?

How many remember the furore over the Basmati rice or the healing powers of turmeric / haldi when US-based enterprises tried to appropriate them with patents? Or, has ever there been a murmur with the Madras checks, chintz and other art forms from India, and other countries too, that have served as “inspiration” or simply taken over during the unending colonial regimes.

Why are we so tightfisted in acknowledging our own?

Once worn by kings, freedom fighters, and farmers alike, the Kolhapuri chappal was never just footwear—it was a statement. Rugged yet refined, handcrafted with skill passed down generations, and built to last through dust, rain, and time. Today, though, this heritage product is on its last leg. And the reasons are as layered as the leather it’s stitched from.

The sole, I remember distinctly, felt slippery at the various railway stations as I hopped from one train to the other—my daily suburban commute for a couple of years. I remember getting them ‘re-soled’ not just to check the polished bottom but also to ensure they lasted longer.

Stitch by Stitch, the Craft Is Unravelling

Did I know then that it was a single family that produced dozens of pairs a week? Not really! Today production has slowed to a trickle. Artisans earn just ₹100–150 per chappal, even as the same pair sells in metros or abroad for 10x the amount. The disconnect between creator and consumer has never been wider.

What was once a robust cottage industry in the Maharashtrian towns of Kolhapur, Ichalkaranji, and Sangli is now a dwindling network of struggling artisans. Skilled chappal-makers, many from the Chamar community, are moving on, or have already moved on—disillusioned, unpaid, and forgotten.

In an age obsessed with speed and scalability, the Kolhapuri chappal—a craft of patience, precision, and pride—is quietly being kicked to the curb. Once a robust symbol of identity in Maharashtra and beyond, the Kolhapuri’s handmade elegance is today under siege—from fake clones, policy apathy, market indifference—and of course the avariciousness of the big and powerful who want to claim it as their own!

The danger isn't just that we're losing a product. We're watching the unravelling of a self-sustaining ecosystem—of skilled artisans, of natural materials, of inherited knowledge. In Kolhapur, Athani, Sangli and Solapur, clusters that once echoed with the hum of hammer and thread now sit eerily silent. The children of master craftsmen now swipe screens, not leather.

The reasons are many—and damning.

  • Copycats & Cost Cuts: Enter the killer: cheap lookalikes. Machine-made knock-offs flood the markets, especially in metros and tourist hotspots, masquerading as authentic Kolhapuris. They're mass-produced in cities like Agra or even imported from Bangladesh and China. For the average buyer, the difference is hard to spot—but for artisans, it's economic sabotage. These fakes use synthetic leather, glue instead of thread, and finish in hours what takes a true craftsman days. And they sell for half the price, leaving traditional makers completely edged out of their own market.
  • Raw Material Crisis: The soul of a Kolhapuri lies in its leather—vegetable-tanned, sun-dried, and hand-treated. But sourcing this leather has become a nightmare. With growing restrictions on cattle slaughter and tannery regulations, artisans struggle to find consistent, quality hides. And even when available, the price is often unaffordable for small producers. Add to this the loss of local tanneries, many of which have shut down due to environmental laws or lack of funds, and the entire supply chain is breaking down.
  • Design Fatigue & Market Disconnect: Fashion moves fast. The Kolhapuri hasn’t. Today’s consumer wants comfort, colour, and variety. Kolhapuris are beautiful, yes—but they’re not always ergonomic. Many models lack cushioning, are difficult to pair with modern wear, and have remained design-static for decades. Attempts at innovation exist, but without funding, training, or branding muscle, artisans can’t keep up with market trends.

Meanwhile, middlemen dominate the trade, taking home the lion’s share while artisans remain in the shadows.

The Youth Don’t Want In

The final nail? Generational dropout.

Children of artisans are abandoning the trade in droves. Why spend 8 hours handcrafting a sandal for ₹150 when gig work, retail jobs, or even daily wage labour pays more? Perhaps the most heartbreaking trend: the next generation doesn’t want in. Why would they? The margins are low, the hours long, and the recognition nil. When a Flipkart delivery job pays more than a full day’s work in the workshop, the equation is simple. Without economic dignity, there’s no reason for a 20-year-old to stay in the workshop.

Mass-manufactured lookalikes undercut prices and flood markets with faux-Kolhapuris stitched from synthetic leather, built to mimic but not to last.

Artisans—paid ₹150 per pair while retail markups soar 10x—have no bargaining power, and often no name on the final product.

Raw leather is scarce and costly, especially with tightening slaughterhouse laws and environmental regulations.

Tanning units are dying out, choking the supply chain from the very source.

Design innovation? Stillborn.

Kolhapuris haven’t changed much in decades. While Gen Z wants arch support and foam padding, the craft community is stuck with legacy designs and no R&D backing. Government schemes exist on paper but fail on the ground. GI tags are weakly enforced. And middlemen continue to chew the biggest slice of the pie.

There are of course some players who have given the Kolhapuri a new lease of life with trendy designs in multiple colours and the option of heels too for women, but those are few and far between. And among them too, not all are handcrafted or use the leather that gives the Kolhapuri its distinct look, feel and wear. 

Can the Kolhapuri Be Saved?

The Kolhapuri doesn’t need charity. It needs direct market access, design reinvention, raw material security, and fair pricing. It needs a policy push that connects artisans with modern consumers—digitally, creatively, commercially.

Because if we don’t act now, we’re not just walking away from a pair of sandals. We’re walking away from everything they stood for.

Can the Kolhapuri be saved? Yes—but only if there’s urgent, focused action:

  • Design intervention: Contemporary styles, comfort, and customisation must be built into the product.
  • Direct-to-market channels: Artisans need access to e-commerce, not middlemen.
  • Raw material hubs: Leather supply needs regulation, subsidies, and accessibility.
  • Geographical Indication (GI) protection: Enforce authenticity and branding for original Kolhapuris.
  • Skill training + youth incentives: Make the craft aspirational again.
In an age obsessed with speed and scalability, the Kolhapuri chappal—a craft of patience, precision, and pride—is quietly being kicked to the curb.
In an age obsessed with speed and scalability, the Kolhapuri chappal—a craft of patience, precision, and pride—is quietly being kicked to the curb. Daderot / Wikimedia Commons
Prada's admission

Lorenzo Bertelli, Prada Group Head of Corporate Social Responsibility, wrote in a letter addressed to Lalit Gandhi, president of the Maharashtra Chamber of Commerce, Industry and Agriculture (MACCIA):

We acknowledge that the sandals featured in the recent Prada Men's 2026 Fashion Show are inspired by traditional Indian handcrafted footwear, with a centuries-old heritage. We deeply recognize the cultural significance of such Indian craftsmanship.

Please note that, for now, the entire collection is currently at an early stage of design development and none of the pieces are confirmed to be produced or commercialized.

We are committed to responsible design practices, fostering cultural engagement, and opening a dialogue for a meaningful exchange with local Indian artisan communities. We would welcome the opportunity for further discussion and will set a follow-up with the relevant Prada teams.

What’s At Stake

What’s at stake isn’t just nostalgia—it’s a living craft, a rural economy, a cultural footprint.

The Kolhapuri isn’t a relic. It’s a reminder that craft matters. That dignity of labour matters. That slow fashion, when done right, isn’t just ethical—it’s essential.

Losing the Kolhapuri isn’t just about losing a shoe—it’s about erasing a living craft tradition, a regional economy, and a community’s identity.

As India pushes for sustainability and cultural preservation, the Kolhapuri chappal stands at the intersection of both. All it needs is a chance to walk forward again.

But, why am I ecstatic!? Only because, perhaps... Perhaps as this brouhaha dies down, it will induce heads to work to bring back the lost glory of the Kolhapuri.

Hopefully, these heads will think similarly and work to preserve and promote the other crafts and its people.

Hopefully, the crafts will emerge as authentic critical signatories not just on the craft and tourism ramp but walk miles all across the globe as custodians of a people and their culture.

 
 
 
  • Dated posted: 1 July 2025
  • Last modified: 1 July 2025