Young India Fashion Survey 2025

About two-third of India’s population is below the age of 35. At a staggering 800 million plus, this number well exceeds the European population of 742 milion. The number of young people in the 18-35 year bracket is roughly estimated to be about 30% of India’s population: ~400 million. It’s a market that is bigger than that of most European countries taken individually.

The 18-35 year age bracket is also significant. It is a consumption-driven section of society, and their sustainability choices (or even, any lack thereof) will decide which way the country’s fashion industry would be headed.

• The Young India Fashion Survey 2025 is an exhaustive study of this demographic segment, and is spread across six major sections: Purchase Decisions, Clothing Budgets, Sustainability Choices, Garment Disposal, Discarding Reasons, and Style Influences.
• This report will be of interest to brands and retailers, informing them of what influences India’s youngsters to buy clothes and the nitty-gritties of how they make these decisions, besides the budgets they have in mind.
• This document will also inform anyone and everyone interested in the subject of sustainability in fashion about how and why India’s youngsters dispose of garments, and the sustainability choices they make.
• The report is based on a survey that was conducted entirely online between May and December 2024. The effective number of survey participants was 13,426.
• The data cleaning and analysis was carried out in January 2025, and report finalisation and production in February 2025.

The Methodology

The survey was conducted entirely online on the texfash.com website between May and December 2024.

• The data collected was cleaned up subsequently, and then analysed.
• The questions were broadly classified under six sections and included 58 parameters in all.
• No personal details like usage of browser, device and operating system or IP addresses, among other things, were tracked. However, cookies were used to prevent multiple submissions.

The report is in PDF format, and big in size. So, please select your preferred delivery option as per your requirement. 

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Should you need any clarification, please mail us at info@texfash.com.

The data is spread across six sections and 58 parameters.

1. Purchase Decisions (based on: preferred channel, preferred mode, preferred counter, preferred company, shopping manner, preferred device, paying online, paying offline)
2. Clothing Budgets (casualwear, formalwear, partywear, weddingwear, festivewear, innerwear)
3. Sustainability Choices (repair: at brand store; repair: self / with help of family; repair: local tailor; second-hand: within family; second-hand: exchange with friends; second-hand: in swap groups; second-hand: online stores; second-hand: offline shops; rentals: online stores; rentals: offline shops)
4. Garment Disposal (sell to second-hand stores; exchange for new garments at stores; barter for utensils, etc; donate to charities; donate towards disaster relief;  give away to marginalised; throw away as trash;  use as rags, etc;  upcycle)
5. Discarding Reasons (out-of-fashion, become old, got damaged, do not fit anymore, quality deteriorated, got bored)
6. Style Influences (articles in newspapers, articles in magazines, articles on websites, ads in newspapers, ads in magazines, ads on websites, ads on tv, roadside hoardings, attractive in-shop displays, promotions / schemes / discounts, influencers on YouTube, influencers on Facebook, influencers on Instagram, celebrity endorsements, recommendation by family, recommendation by friends, recommendation by peers, partner/spouse, own choice/style)