Small labels and solo designers need connections. At the Denim Première Vision trade fair, they get that much-needed space and platform in the form of the Denim Fashion District. And herein, they can connect with crucial elements of the supply chain. Brands get to work with new materials before the market can see it, and the exhibitors have the opportunity to see different interpretations of their products with a creative approach and a business-oriented model too.
Launched in May 2022 at the first Berlin edition of the Denim Première Vision trade fair, the Denim Fashion District is a coveted creative space that brings together the collections of a dozen ready-to-wear and accessories brands with a particular focus on the world of denim.
For two days of the event in Milan, upcycling labels, young designers, established brands and rising denim stars will be meeting in an area specially designed for the occasion, where they will be presenting capsule collections created in partnership with the show's exhibitors.
Says Fabio Adami Dalla Val, Show Manager at Denim Première Vision: “In the context of Denim Première Vision, the Denim Fashion District serves as a curated highlight within the larger event, offering a unique lens into how denim transcends its traditional boundaries to influence contemporary fashion. It’s a space that bridges the gap between supply chain innovation and creative expression, allowing brands to connect directly with professionals seeking inspiration and collaboration. We are also working to attract buyers, retailers and other partners to this one-of-a-kind showroom.” [See full interview that appeared earlier int this Spotlight edition]
The platform works as a partnership. Collaboration takes centrestage. As Fabio underscores: “The capsule collections presented are also the result of synergistic partnerships between brands and the exhibitors at Denim Première Vision.” The role of Denim PV is to curate and facilitate connections between innovative brands and leading denim suppliers, from mills to accessory makers.
It is a curated space. When it comes to selecting participants, “we focus on brands that embody creative vision, sustainability, empathy. The selection process involves a panel of experts who actively scout for brands aligning with the spirit of innovation and excellence we strive to showcase.”
Seventeen participants have made the cut this year at Milan. We present a cross-section of reactions and impressions from six of them.
What does it mean for you to showcase at Denim PV? What are your expectations, both as a designer as well as in terms of business? Is this the first time that you will be attending this fair with your product line?
Kelly Konings / Kelly Konings Textiles: I’m really excited to show at the Denim PV. It’s the first time I’m attending this fair with my textiles and it will also be the premiere of my straight-leg and wrap jeans produced in Sweden. My focus in terms of business is to find like-minded partners, such as weaving mills and spinning mills to build new relationships with.
