Designing Denim the Fashionable and Sustainable Way

If you are looking for creativity that reeks of inspiration with out-of-the-box designs in some happy blues then the Denim Première Vision is where you must head to, and in the same direction again if you are a solo designer, a small label or looking to make MOQs.

The Gothenburg-based brand WeftSide is spanking new, founded only this year. A spokesperson tells texfash about the minimalist approach that the pursuit of endless growth entails, favouring simplicity and quality instead.

Gender division in fashion is more a factor of culture and aesthetics than one of practicality, and the oversized fit is very contemporary — in fact comfortable, cool with the possibility to use elastane-free fabrics. That’s the USP of Andrea Bonfini’s Fade Out Label which is also about patchwork, cuts, handcrafted quality and of course intensive work.

Here’s a weaver-designer deconstructing and redesigning everyday garments in a new way, pushing too for an equal division between the textile-making process and the fashion design process, as very often, the textile maker is rather invisible compared to the fashion designer. texfash in conversation with the Swedish Kelly Konings of the eponymous Kelly Konings Textiles.

The 8IGB Founder and Creative Head Ruben Bissoli feels fashion with its craving for what feels authentic will see a return to its roots: craftsmanship, artisanal techniques, and a greater emphasis on the human touch. So, says he to texfash, that he is exploring more of handmade elements in his bid to reconnect with the art of creating something truly unique and tangible.

Here’s a brand that envisions a future "exactly as it is now” albeit with “a greater expansion” but always limited to where the founders “can reach in person!" texfash talks to Davide Biondi, the man behind a classic denim label — Hen’s Teeth — from Pescara in Italy.

As the denim community of manufacturers, designers and buyers make a rush for Milan to attend the Denim Première Vision edition, texfash speaks to Julieta Mercerat (Denim Expert – Première Vision) and Fabio Adami Dalla Val (Show Manager – Denim Première Vision) to get a feel of what it is like on the ground.