WeftSide: Driving the Pleasure of Slowness, Ageing Beautifully Over Time

Where do you see your label and yourself, say three years from now? What does the future of denim look like to you?
In three years, we envision WeftSide as a prominent name in premium denim, recognised for its slow, thoughtful production and timeless design. The future of denim lies in balancing heritage with innovation, focusing on fewer but better products, and maintaining ethical practices. We aim to collaborate with the best artists and specialists in their fields to create exceptional works together. We want to grow organically and sustainably, ensuring that denim—no more, no less continues to resonate with those who value quality and meaning over volume.

Your profile on the Denim PV website mentions minimalism, simplicity, and slow production. Could you please elaborate/explain? How do you enforce minimalism, and how do you bring about simplicity in denim?
At WeftSide, minimalism is a guiding principle expressed through essentialism. Our foundation is rooted in three models in three colours, which we thoughtfully expand upon to align with our ethos. These are the models we wanted 10 years ago and the ones we will love 10 years from now. While we go beyond these initial core styles, this base reflects our commitment to essentialism and timeless design. We practice simplicity by making deliberate choices, eliminating excess, and emphasising denim—no more, no less. Using high-quality materials, eco-friendly processes, and consistent details such as button fly designs ensures that our products maintain integrity and reflect our belief that true craftsmanship is found in essentials that stand the test of time.

You also use unwashed fabrics. Tell us more about this aspect, and how it furthers your sustainability quotient? As a designer, what do you keep in mind for ensuring the product's durability?
Unwashed fabrics are central to our sustainable practices. They allow denim to age naturally, embodying the life of the wearer and telling a unique story over time. This reduces the environmental impact by conserving water and minimising the use of chemicals. Jeans made from unwashed denim have a longer lifespan and blend with the wearer’s life, making no two pairs ever the same, just as no two people are identical. This uniqueness underscores why denim is so unique. We emphasise strong seam construction, robust threads, and high-quality, organic fabrics for durability. Our attention to detail and mindful production cycles support long-lasting garments that align with our philosophy of Always and (n)ever the same.