Why Swiss Engineering Still Leads Global Textile Machinery: Precision and Innovation

Despite rising price competition and shifting global trade dynamics, Swiss textile machinery continues to command global respect for its precision and innovation. In this exclusive interview, Davide Maccabruni, the new President of the Swiss Textile Machinery Association, discusses how the sector is evolving through sustainability, digital integration, and region-specific strategies to maintain its global leadership.

Long Story, Cut Short
  • Swiss textile machinery companies are focusing on high-value innovation, sustainability, and digitalisation to compete with Asian price-performance models.
  • The industry is shifting towards customised, application-specific machines targeting niche segments like technical textiles and nonwovens.
  • Trade shifts, regulatory changes, and regionalisation are reshaping demand patterns, prompting Swiss firms to localise and adapt faster.
The Swiss Textile Machinery Association is the representative body for Switzerland’s producers of textile equipment, systems and services.
Machinery Leader The Swiss Textile Machinery Association is the representative body for Switzerland’s producers of textile equipment, systems and services. Currently, 42 companies are affiliated, including manufacturers of machines and components, and service providers, for the textile industry. Swiss Textile Machinery Association

The Swiss Textile Machinery Association is the representative body for Switzerland’s providers of textile equipment, systems and services. The association elected a new president in May: Davide Maccabruni, CEO of Uster Technologies AG. His role is to lead the board in defining strategies and key focus areas.

Another new member was also elected—Martin Zürcher (Heberlein Technology AG), who joins Beat Meienberger (Benninger AG), André Imhof (Autefa Solutions Switzerland AG), Andreas Conzelmann (Jakob Müller AG) and Ralph von Arx (Retech AG), the latter taking on the role of vice-president.

Maccabruni succeeds Ernesto Maurer, the association’s president for the past ten years. Maurer has been an active board member since 2011, becoming president in 2015.

The Swiss textile machinery sector was founded in 1940 and is the longest-established industry sector within Swissmem, the leading association for both SMEs and major corporations in the Swiss technology industry. It currently has 42 affiliated companies, including manufacturers of machines and components, and service providers, for the textile industry. The association supports its members in fostering innovation initiatives and education. A major focus is on joint market access campaigns, through a successful programme of international symposia.

The mission of the association is to support and promote the Swiss textile machinery industry. This encompasses a range of activities, such as:

  • Organisation of symposia in important textile markets;
  • Swiss Pavilions at exhibitions and events where a prominent Swiss presence is beneficial;
  • Innovation workshops, dealing with topics such as additive manufacturing or digitalisation, for example.

texfash: Despite Switzerland's relatively high cost of manufacturing, Swiss textile machinery remains globally competitive. To what extent is this edge sustainable in the face of increasing price-performance pressure from Asian manufacturers? What’s the strategy to maintain or grow market share in key geographies like India, China, and Türkiye?
Davide Maccabruni: Swiss textile machinery maintains its edge through deep-rooted innovation, unmatched precision, and a commitment to quality that goes beyond short-term cost advantages. While price-performance pressure from Asian manufacturers is real, our strategy is not to compete on price but on value. This includes pushing the frontiers of automation, digitisation, and sustainability—areas where Swiss engineering leads. In key markets like India, China, and Türkiye, we work closely with local partners, adapt to market-specific requirements, and emphasise lifecycle value rather than upfront cost.

Swiss machinery has historically been associated with precision, reliability, and innovation. In this light, how are member companies balancing legacy engineering strengths with the demands of rapid digitisation, especially as Industry 4.0 becomes a minimum standard rather than a differentiator?
Davide Maccabruni: Swiss companies are not trading legacy for digital—they are integrating the two. Precision engineering remains our foundation, but today’s machines embed intelligent systems, advanced sensors, and software for predictive maintenance and process optimisation. Industry 4.0 is no longer a concept—it’s operational reality. Our members are shifting from product suppliers to solution partners, offering digital interfaces, cloud connectivity, and data-driven services alongside their hardware.

Recent export data shows a notable decline in 2023 textile machinery shipments. Do you view this as a short-term dip driven by cyclical demand and geopolitics, or a symptom of deeper structural issues in global demand for capital goods?
Davide Maccabruni: It’s primarily cyclical. 2023 and 2024 reflected macroeconomic uncertainty, investment hesitations in key textile hubs, and global inventory corrections post-COVID. Moreover, some of the installed overcapacity needs to be reasorbed. While structural shifts like energy costs and regional production diversification play a role, we don’t see a long-term decline in demand for high-end machinery overall. On the contrary, modernisation and automation needs are rising. The dip is real, but it’s not terminal—it's a reset.

Given the strong emphasis on sustainability across the value chain, machinery suppliers are expected to enable more circular and resource-efficient manufacturing. So, what specific sustainability metrics or benchmarks are your members actively engineering into new machines, and how are these being audited or certified?
Davide Maccabruni: Sustainability is now integral to machine design. Our members are engineering for lower energy use, water savings, reduced waste, and modular upgrades. Metrics such as energy consumption per unit of output and recyclability of machine components are being tracked. Certifications and audits—whether internal or third party—are increasingly tied to ESG strategies. Some companies now develop entire lines around closed-loop manufacturing or biodegradable inputs.

There’s been talk about Swiss firms moving toward more customisable, application-specific machinery. Is this a deliberate pivot away from volume-centric models, and what sectors—technical textiles, nonwovens, smart fabrics—are driving this shift?
Davide Maccabruni: Yes, this is a deliberate move. Rather than chasing scale alone, Swiss firms are focusing on smarter, more adaptable machinery tailored to niche segments—technical textiles, nonwovens, protective gear, smart fabrics. These areas demand flexibility, precision, and the most modern technologies, which Swiss technology delivers. It’s not abandoning volume but redefining it through specialisation.

Coming to the global scene. The global textile machinery market is forecast to reach USD 83.5 billion by 2032. As an industry expert, how do you interpret this growth—are we looking at genuine expansion in manufacturing capacity, or is this largely driven by replacement and automation cycles in existing hubs?
Davide Maccabruni: The growth is a mix of expansion and replacement. In regions like Southeast Asia and parts of Africa, we see new capacity coming online. In more mature hubs, demand is driven by modernisation, automation, and compliance with environmental standards. So yes, there’s real growth - but the drivers vary widely. The industry needs to serve both: the greenfield and the upgrade.

Davide Maccabruni
Davide Maccabruni
President
Swiss Textile Machinery Association

Swiss companies are not trading legacy for digital—they are integrating the two. Precision engineering remains our foundation, but today’s machines embed intelligent systems, advanced sensors, and software for predictive maintenance and process optimisation. Industry 4.0 is no longer a concept—it’s operational reality.

With Asia being the dominant buyer of textile machinery, is there a growing imbalance in the global textile value chain, where manufacturing is heavily consolidated but innovation is still Eurocentric? How should the machinery sector respond to this dichotomy?
Davide Maccabruni: It’s a valid point. Manufacturing is increasingly consolidated in Asia, while much of the innovation remains Eurocentric. This imbalance creates a strategic challenge but also an opportunity. Swiss machinery makers are deepening their local engagement through R&D partnerships, tech centres, and training initiatives in Asia. If innovation doesn’t follow production, it risks losing relevance.

Trade dynamics—such as the EU’s CBAM (Carbon Border Adjustment Mechanism), US-China tariff tensions, and supply chain reshoring—are reshaping manufacturing strategies globally. How do these trends affect long-term demand for Swiss textile machinery, and how are your members repositioning their commercial strategies accordingly?
Davide Maccabruni: Global trade is fragmenting. The EU’s CBAM, reshoring in the US, and tariff tensions are pushing manufacturers to rethink supply chains. For Swiss machinery, this creates demand in newer geographies and in sectors closer to end-markets. Our members are responding by localising after-sales, adapting machines for regional standards, and tightening delivery times. Strategic flexibility is key.

What role do you see for digital twins, predictive maintenance, and integrated data systems in shaping the next wave of machinery design? Are machinery makers ready to become platform providers, not just hardware manufacturers?
Davide Maccabruni: These are no longer future concepts: they are embedded realities. Predictive maintenance reduces downtime, digital twins optimise design and commissioning, and integrated data systems unlock continuous improvement. Swiss firms are ready to evolve into platform providers—offering ecosystems around machines, not just the machines themselves. It’s a shift from products to solutions, offering new value dimensions to the textile producers.

Many textile machinery shows and expos are now shifting towards hybrid or regional formats. What’s your position on how international engagement—traditionally a strength for Swiss companies—should evolve in a post-pandemic, decentralised world?
Davide Maccabruni: Physical trade shows remain important - but they’re no longer the only channel. We’re seeing value in regional formats, hybrid expos, and targeted B2B platforms. Swiss firms, known for global engagement, are investing in smarter, more focused international outreach. It’s less about being everywhere, more about being relevant and accessible—both physically and digitally.

Swiss Strategic Pillars
  • Competing on precision, value, and lifecycle performance—not on price.
  • Integrating Industry 4.0 technologies as standard in new machines.
  • Designing for sustainability with lower energy, water, and waste footprints.
  • Focusing on customisation for technical textiles and smart fabric sectors.
  • Evolving from hardware suppliers to platform and solution providers.
Global Shifts and Demand
  • Asia dominates manufacturing, but innovation still driven from Europe.
  • Demand rising in Southeast Asia and Africa for greenfield expansion.
  • Replacement cycles and automation drive sales in mature markets.
  • Regulatory pressures like CBAM increase demand for sustainable machinery.
  • Post-COVID trade shows shift to regional, digital-first engagement models.

Subir Ghosh

SUBIR GHOSH is a Kolkata-based independent journalist-writer-researcher who writes about environment, corruption, crony capitalism, conflict, wildlife, and cinema. He is the author of two books, and has co-authored two more with others. He writes, edits, reports and designs. He is also a professionally trained and qualified photographer.

 
 
 
  • Dated posted: 1 July 2025
  • Last modified: 1 July 2025