texfash: Despite Switzerland's relatively high cost of manufacturing, Swiss textile machinery remains globally competitive. To what extent is this edge sustainable in the face of increasing price-performance pressure from Asian manufacturers? What’s the strategy to maintain or grow market share in key geographies like India, China, and Türkiye?
Davide Maccabruni: Swiss textile machinery maintains its edge through deep-rooted innovation, unmatched precision, and a commitment to quality that goes beyond short-term cost advantages. While price-performance pressure from Asian manufacturers is real, our strategy is not to compete on price but on value. This includes pushing the frontiers of automation, digitisation, and sustainability—areas where Swiss engineering leads. In key markets like India, China, and Türkiye, we work closely with local partners, adapt to market-specific requirements, and emphasise lifecycle value rather than upfront cost.
Swiss machinery has historically been associated with precision, reliability, and innovation. In this light, how are member companies balancing legacy engineering strengths with the demands of rapid digitisation, especially as Industry 4.0 becomes a minimum standard rather than a differentiator?
Davide Maccabruni: Swiss companies are not trading legacy for digital—they are integrating the two. Precision engineering remains our foundation, but today’s machines embed intelligent systems, advanced sensors, and software for predictive maintenance and process optimisation. Industry 4.0 is no longer a concept—it’s operational reality. Our members are shifting from product suppliers to solution partners, offering digital interfaces, cloud connectivity, and data-driven services alongside their hardware.