A Senior Lecturer and Deputy Division Head for Fashion Communications at the Manchester Metropolitan University, Dr Hilde Heim has worn many a hat since she began her career as a fashion designer into graphic design, designing layouts for the likes of Vogue, Elle and Madame Figaro in Paris to launching her boutiques in Sydney, Melbourne and Brisbane, designing, manufacturing, importing, retailing and wholesaling designer formal wear collections. She then decided to partake this wealth of knowledge and transitioned to academia and became a lecturer, applying her strengths in design studio work, styling, context and influences, as well as fashion visualisation through manual and computer aided design.
She has since successfully undertaken programme and faculty leadership and management roles, course compliance and curriculum development. With two PhDs under her belt, she now also works as a consultant on advisory boards, connecting fashion and tech start-ups as well as industry organisations. Her current research spans digitalising supply chain transparency, digital product passports and informing policy on circularity.