Suppliers are scared of the brands knowing what they think; so, they smile at the brands, invite them for lunch, and then tell us what they think of their behaviour, and we have more than 50 of these kinds of reactions—private concerns, and public smiles out of fear. That itself shows how unethical our industry is. People are frightened to tell the truth.
The demand for antimicrobial textiles is driven by both brands/retailers and end-consumers, with each influencing the other. Brands and retailers seek antimicrobial solutions to differentiate their products and respond to growing health-conscious trends. End-consumers are increasingly aware of and demanding products that offer added hygiene benefits.