For our brand specifically, we sit at an interesting point where half our market is in India and half is outside (mostly in the West) and both markets are very, very different. We find flexibility in being able to design for one market or the other, or somewhere in the middle and so haven’t had to cater drastically to Western ‘luxury’ market expectations. That said, of course, we keep in mind what the market will invest in, and have to adjust accordingly.
In the primary cotton production sector specifically, with its diversity of actors across the Latin American territory, making a particular technology or productive technique widely adopted requires different "incentives" depending on whether the producers are family-scale or large-scale. In many cases, the absence of those incentives is precisely what limits the widespread adoption of many available technological advances.