Denims are not as long lasting anymore as 20 years ago when elastane was not yet adopted in every single pair of jeans. Cotton fibres now have more friction and jeans last much shorter than ever before. We started with jeans because the recycling company in the Netherlands was processing those for another industry in big volumes; so, there was already established demand and infrastructure for worn out jeans.
Resilience is a recurring theme. It has become a critical success factor—not just for businesses, but for individuals and communities. This is where home and contract textiles come in: they play a transformative role in creating spaces that promote well-being, enhance productivity, and support mental health.