For our brand specifically, we sit at an interesting point where half our market is in India and half is outside (mostly in the West) and both markets are very, very different. We find flexibility in being able to design for one market or the other, or somewhere in the middle and so haven’t had to cater drastically to Western ‘luxury’ market expectations. That said, of course, we keep in mind what the market will invest in, and have to adjust accordingly.
As with any new technology, the most common questions tend to centre around cost, throughput, and how the system compares to established production methods. Brands and manufacturing partners often want to understand how it fits within their existing supply chains and whether it can meet the scale and timelines they are used to.