The artists of DWARAKA would never compromise on what they believe to be the authentic, time-driven, labor-oriented processes involved in hand-painted Kalamkari using “Kalams” as their forefathers did too. Regardless of the push from the market, strategic planning and distribution of responsibilities lend support to these processes. In DWARAKAs experience the artists share their skills, and art with the buyers, who adapts concepts from the shown possibilities, and then modify it into new ideas or concepts where required.