If achieving the required durability produces unacceptable changes in the textile, if treatment performance varies materially between batches, if the necessary processing becomes disproportionately expensive or complex, or if the evidence does not support the consumer proposition we intend to communicate, we would refine or delay the product rather than launch it prematurely.
Each stakeholder plays an important role, but technically capable manufacturing partners supported by strong research validation are critical in the early stages. Once technical feasibility and product performance are established, exporters and brands can accelerate commercialisation. Building a successful hemp ecosystem requires all participants to move forward together.