The questions most worth revisiting for India are less about biology and more about context. Waste composition, climate, infrastructure and processing systems here differ from the Netherlands, Berlin or Accra, and adapting technologies to those conditions, rather than importing a fixed model, is the accelerator's starting point.
Over the last few years, India's retail landscape has evolved significantly. We have seen consumers become increasingly brand conscious, globally connected, and more willing to engage with premium and international brands. At the same time, the retail ecosystem itself has matured, with the emergence of world class destinations capable of delivering the scale, experience, and visibility that global brands seek for their flagship concepts.