The central engineering challenge was not making an existing dyeing process faster but eliminating the fundamental reasons why both conventional and prior-art CO₂ dyeing processes are slow. In conventional water-based dyeing, time is consumed by diffusion-limited exhaustion, repeated baths, fixation, washing, and multiple auxiliary chemical steps.
In the Indian context, fashion is inseparable from textiles. India has a very rich textile tradition, deeply rooted in ethnic practices and aesthetics. At the same time, design is also a global language, and globalisation has led to homogenisation. When you visit superstores in Europe or Asia, you often see similar, standardised products. The truly distinctive items usually come from traditional markets. Once a product is converted into a brand, it risks becoming homogenised and losing its uniqueness.