The much-awaited clean dyeing technology — D(y)ENIM — from Israel’s alpha geek Sonovia and fashion-forward Italy’s PureDenim is now set to be launched later this year, even as work is on to initiate another R&D project aimed at closing the loop in indigo dyeing.
- The D(y)ENIM dye chemistry that claims to be 100% reusable and hydrosulfite free, will be integrated into the industrial Indigo dyeing line of the elite Italian denim fabric developer - PureDenim.
The Details: The technology provides immense reduction of energy and water usage, while dramatically reducing the yarn waste in production.
- It completely eliminates the need for the energy and water intensive waste management processes.
- The technology reduces the number of required baths to only 3 - 4 baths, of which 1 - 2 indigo dye baths, from almost 20 baths in existing indigo dye processes (including pre-treatment and post-treatment).
The Partnership: The partnership between PureDenim and Sonovia is expected to yield additional innovations which are synergetic with the D(y)ENIM technology, and the partners are expected to initiate an additional R&D project in 2023 which is aiming to completely "close the loop" of indigo dyeing.
- PureDenim and Sonovia have been working closely for the past 12 months on the development and scale-up of the D(y)ENIM technology and are targeting to rope in the world's leading mid-market and luxury brands to become users of the technology in 2024.
- One of the world's most prestigious luxury denim fabric developers, operating out of Milan, Italy, PureDenim is known to be at the forefront of denim innovation and sustainability, with a proven track record of assisting technological companies to bring novel technologies with positive environmental impact to market.
- A publicly traded company at the Tel-Aviv Stock Exchange since December 2020, Sonovia has been known known for its eco-friendly, ultrasonic antimicrobial finishes. An alumnus of the Fashion for Good accelerator, Sonovia's antimicrobial ultrasonic fabric treatments have been used in products such as Sonomask, a popular facemask during the epidemic.
The Backdrop: The traditional methods of indigo dyeing used by the global denim industry—which is expected to touch $76.1 billion by 2026—are known for their excessive use of water and energy, as also low resistance of the dyes to washes. This collaboration is a step to solve all these issues with the help of disruptive technology.
- Moreover, the energy crisis is affecting all manufacturing sectors. Textiles, in this case, is a sector that uses large amounts of energy and gas. Rising sales prices are significantly reducing turnover.
- It is at moments such as these that new energy-efficient technologies are needed to deal substantially with current crises and those that will arise in the coming years.
What they said:
D(y)ENIM™ is something different than all other innovations, as it provides a complete change to the way indigo dyeing is done. The D(y)ENIM™ technology has the potential to revolutionize our industry like nothing else that we have seen to date. This revolution is at a scale of what digital printing has done to the traditional printing industry.
— Gigi Caccia
CEO & Owner
PureDenim
Our cooperation with one of the most elite Denim fabric mill in the world - PureDenim, has been, and is, imperative to our ability to bring the D(y)ENIM™ technology to the market. We are honored to be working with such an innovator like Mr. Gigi Caccia, and believe that this relationship will yield some of the greatest success stories in Denim history.
— Igal Zeitun
CEO
Sonovia
