It ain't fashion, if it ain't sustainable

Igal Zeitun

Denim Tech / Indigo Dyeing

28 February 2023

3 minutes

PureDenim and Sonovia have been working closely for the past 12 months on the development and scale-up of the D(y)ENIM technology and are targeting to rope in the world's leading mid-market and luxury brands to become users of the technology in 2024.

World's Greenest & “Revolutionary” Indigo Dyeing Technology to be Installed Later This Year

Israel’s Sonovia is ready to install the revolutionary 100% reusable and hydrosulfite free dyeing technology at the industrial indigo dyeing line of Italy’s PureDenim.

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