It ain't fashion, if it ain't sustainable

Igal Zeitun

Denim Tech / Indigo Dyeing

28 February 2023

3 minutes

PureDenim and Sonovia have been working closely for the past 12 months on the development and scale-up of the D(y)ENIM technology and are targeting to rope in the world's leading mid-market and luxury brands to become users of the technology in 2024.

World's Greenest & “Revolutionary” Indigo Dyeing Technology to be Installed Later This Year

Israel’s Sonovia is ready to install the revolutionary 100% reusable and hydrosulfite free dyeing technology at the industrial indigo dyeing line of Italy’s PureDenim.

By

Special Correspondent

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

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Event Roundup / System Change Report

Beyond the panels and presentations, the 4th Sustainable & Circular Textiles, Apparel & Footwear event stood out for its open, constructive atmosphere. The second-day workshops in particular provided a space for deeper discussion—moving from theory to practice and encouraging real dialogue about what circularity actually takes. One thing was clear: we don’t all agree on the exact path forward, but we share similar goals. And sometimes, hearing an alternative opinion can sharpen your own perspective.

From Ideas to Impact: Circularity in Textiles Needs Scalable Action—Not Just Solutions

Kirsi Roine

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NextGen Materials / Canopy View Interview

Low-carbon MMCF is NextGen MMCF. It's MMCF that is derived from waste textiles, from agricultural residues, or from food waste as the input, rather than from forests being cut down. That's what fundamentally reduces the footprint of MMCFs.

Transition from Take-Make-Waste System to More Circular NextGen Inputs Still in Early Stage

Richa Bansal

1 April 2025