It ain't fashion, if it ain't sustainable

PureDenim

PRESS RELEASE / Event

10 May 2024

1 minute

Sonovia, previously Nano Textile, offers a sustainable alternative to binder chemicals normally used to attach finishes onto a fabric. Its technology embeds fabric finishes directly into fabric using a process called Cavitation and can apply to a range of products such as antibacterial and anti-odour finishes or water repellence.

Pure Denim to Unveil First Jeans Collection with Sonovia’s Sustainable Denim Dyeing Technology at Denim Première Vision

RAMAT GAN, ISRAEL: Sonovia’s and PureDenim unveiling it’s first Jeans collection with Sonovia’s sustainable denim dyeing technology at the Denim Premiere Vision Exhibition Milano at 4th-6th of June 2024.

Gigi Caccia, CEO of PureDenim, expressed his enthusiasm for the project, in his own words: “The quality of denim dyeing using Sonovia's technology...

Indigo Dyeing / Bio-Pigments

8 April 2024

6 minutes

Synovance's bio-produced pigments are pure molecules (GMO-free) that are identical to the synthetic ones.

Denim Dyeing Set for Disruption by Synovance's Bio-Produced Pigments

Almost nothing has changed in the production of indigo for over a century. But now, French biotech innovator Synovance is producing dyes from microorganisms using industrial waste as raw material. Co-Founder and COO Efi Lioliou explains how the company has been able to produce sustainable dyes using biochemical methods.

Subir Ghosh

Interview

Collection: Sea Change

Denim Tech / Industry Collaboration

5 May 2023

2 minutes

Sonovia's Technology and PureDenim's Fabrics Head for Kering's Production Lines

Denim manufacturing is set to see a transformational shift with French luxury group Kering signing an agreement with Israeli tech innovator Sonovia and Italian denim developer PureDenim.

Special Correspondent

Denim Tech / Indigo Dyeing

28 February 2023

3 minutes

PureDenim and Sonovia have been working closely for the past 12 months on the development and scale-up of the D(y)ENIM technology and are targeting to rope in the world's leading mid-market and luxury brands to become users of the technology in 2024.

World's Greenest & “Revolutionary” Indigo Dyeing Technology to be Installed Later This Year

Israel’s Sonovia is ready to install the revolutionary 100% reusable and hydrosulfite free dyeing technology at the industrial indigo dyeing line of Italy’s PureDenim.

Special Correspondent

Indigo Dyeing / Collaboration

29 November 2022

4 minutes

PureDenim and Sonovia Collaboration Inches Towards Eco-Friendly Dyeing Technology

The commercialisation of the tech collaboration between fashion-forward Italy’s PureDenim and alpha geek Israel’s Sonovia to minimise use of water and enhance dye durability is expected in H2/2023. A texfash.com report.