Israeli tech innovator Sonovia and Italian denim developer PureDenim will develop and install for French luxury group Kering a revolutionary indigo yarn dyeing technology into their denim production lines.
- The agreement with Kering to appraise Sonovia's technology for their denim production is being described as a transformational shift that moves the world of fashion away from the industries water consumption, chemical waste, and energy expenditure.
- Sonovia and PureDenim have been working together since early 2022 on the development and scale-up of the D(y)ENIM technology.
The Context: Kering, a renowned company that owns several prestigious fashion houses, has been seeking to reduce its absolute greenhouse gas emissions by 40%.
- Traditional indigo yarn dyeing processes are water intensive requiring on average 60,000 liters of water per process, and rely on polluting chemicals such as hydrosulfite.
The Technology: Sonovia's D(y)ENIM indigo yarn dyeing ultrasound technology dramatically reduces the usage of water in the textile dyeing process by up to 85%, and is 100% hydrosulfite free.
- With jeans being one of the most widely worn articles of clothing around the world, Sonovia's D(y)ENIM indigo yarn dyeing tech is set to markedly impact the sustainability of one of the world's most polluting industries by greatly reducing denim manufacturing pollution.
What They Said:
Sonovia's technology is the ultimate step towards near-zero-impact indigo dyeing. Having forward-looking partners like Sonovia and Kering gives us courage to take on challenges that until yesterday seemed unattainable.
— Gigi Caccia
CEO and owner
PureDenim
This agreement with Kering, who are of the most recognized luxury brands in the world, is confirmation that Sonovia's indigo dyeing technology is the future technology for the textile industry. The agreement will revolutionize the textile industry and increase sustainability in the fashion world.
— Roy Hirsch
Chief Business Officer
Sonovia
