Munich Fabric Start Set to Rock in Trends for Spring-Summer ‘24

It's show time. It's the curtain-raiser for Spring-Summer ‘24. And it's the three-day international fabric trade show: Munich Fabric Start (MFS), beginning 24 January. It's the right occasion, the right time, the right place. A texfash.com preview. 

Long Story, Cut Short
  • Some 900 international exhibitors would be spreading themselves over 42,500 sq m of exhibition space to showcase their latest developments and innovations.
  • Equally feverish are the 20,000-odd visitors who are expected to descend on the Bavarian capital.
  • MFS at the sprawling MOC Munich will focus on sourcing sustainable material developments and solutions for digitalisation from product to production.
The intertwined subjects of digitisation and sustainability probably would be traversing the length and breadth of the exhibition area.
Digital Fashion Munich Fabric Start will explore what the digital era looks like and what it means for industry. From digital colour apps, digital twins and virtual models to 3D simulation and virtual dressing rooms — the world of digital fashion will not only be discussed in lectures at MFS, but also brought to life in the new Assyst Experience in Hall 2 at MOC Munich Fabric Start Exhibitions

With a maximum temperature of 7°C and a minimum of -1°C, it's bitterly cold in Munich. A week from now, the mercury is set to dip further still. It's a bit windy too, with snow showers expected on Tuesday next.

But none of that is going to dampen or put on ice the enthusiasm of some 900 international exhibitors who would be spreading themselves over 42,500 sq m of exhibition space to showcase their latest developments and innovations. Equally feverish are the 20,000-odd visitors who are expected to descend on the Bavarian capital.

It's show time. It's the curtain-raiser for Spring-Summer 24. And it's the international fabric trade show: Munich Fabric Start (MFS). It's the right occasion, the right time, the right place.

Sebastian Klinder, Managing Director of Munich Fabric Start, sums up the mood: “We are looking forward to a trade show with concentrated expertise: around 900 international exhibitors at Munich Fabric Start, Bluezone and Keyhouse, including numerous new exhibitors… Even if times are uncertain—we are setting a framework that shows reliability, gives security, inspires and makes you want to explore Spring-Summer 2024.”

Breaching the uncertain times, this time, MFS at the sprawling MOC Munich will focus even more on sourcing sustainable material developments and solutions for digitalisation from product to production. On this count, the lectures will hover over four primary perspectives: economic environment, digital era, sustainable future, trends spring-summer 2024.

The overall tone is set by Simon Angel, Curator of the Sustainable Innovations Forum. On what’s happening, Angel explains: “Different developments can be observed – especially when it comes to upcoming designers and creators, which is very interesting yet inspiring. Newcomers are about either entering the industry or creating their own one; furthermore, they all developed a very high professionalism in everything they do and how they present their ideas.

“Storytelling matters, that’s why we see crafts that concern and that communicate about thoughts, materials and backgrounds. They somehow reflect on the state of the industry and/or they question current systems. Just with the eye on possibilities, not to add critique. It is a friendly way to inspire.”

And, developments themselves have been de rigeur in a way. Angel contextualises this: “Back in the days, let’s say about five years ago, there was mainly one person behind a new idea that was working within a tiny studio. Compared to that, everything is so much more professional: being a material designer, you can have a studio and work with employees who assist. That is nowadays how designers get ready to present their idea to the market.

“You need people who bridge the gap between the studio and the market. I personally recognise a huge potential in this point of professionalism, because people get ready to connect – young designers now offer representative samples and get in touch with the industry on a very professional level. Newcomers inspire the industry.” [Read more about Angel’s take on the subject in the Show Guide to be released by Munich Fabric Start.]

Material science will have its place. The race of the new sustainable materials of the future will come up in a panel discussion. New products for a sustainable future in the denim industry will be discussed at Bluezone. Panelists will also be discussing the subjects at Bluezone, which would be organised in association with Transformers Foundation.
Sustainability Next Material science will have its place. The race of the new sustainable materials of the future will come up in a panel discussion. New products for a sustainable future in the denim industry will be discussed at Bluezone. Panelists will also be discussing the subjects at Bluezone, which would be organised in association with Transformers Foundation. Munich Fabric Start Exhibitions

The four primary perspectives

The economic environment is in a state of turmoil, with one worrying aspect accentuating another. There are quite a few of those aspects at hand: conflicts, inflation, recession, energy crisis, massive inequality, and of course climate change that muddles everything else. These together morph up a volatile market environment that companies need to make sense of so as to operate. Deciphering this market environment would be trend analyst David Shah in his keynote address ‘Self-Empowerment’. This would be part of the lecture series "The Status Quo of Fashion" by strategy and communication consultants Alex Vogt and Jana Kern. Joining Shah on the panel would be  Siems Luckwaldt (Capital and Business Punk, RTL Germany), Shamin Vogel (WeAr Global Magazine), Ben Hanson (The Interline), Maria Cristina Pavarini (The Spin Off) and Carl Tillessen (DMI).

The event will explore what the digital era looks like and what it means for industry. From digital colour apps, digital twins and virtual models to 3D simulation and virtual dressing rooms — the world of digital fashion will not only be discussed in lectures at MFS, but also brought to life in the new Assyst Experience in Hall 2 at MOC. Examining the subject of virtual fashion from different angles and providing their own viewpoints would be quite a line-up comprising Carola Seybold (Head of Global Key Accounts at Pantone), Jan Hilger (Roland Berger), Arndt Johannes (Verce), Stefan Hauswiesner (CEO of Reactive Reality). Adding to the spectrum of ideas would be the panelists on ‘Textilfabrik X.0 - New Marketing Buzz Words or One Step Ahead’, and the presentation by Angela Velasquez (Rivet) on ‘The weird & wonderful world of fashion cores’ at Bluezone. The latter would probe how viral TikTok trends are reshaping denim merchandising.

The intertwined subjects of digitisation and sustainability probably would be traversing the length and breadth of the exhibition area. Lisa Lang, Director of Policy & EU Affairs Orchestrator of EIT Climate KIC, will dwell at length over the importance of a green transformation for industry. There would obviously be more on this front: Liv Simpliciano (Fashion Revolution) will offer an overview of where the world's biggest fashion brands and retailers stand in terms of transparency; Tricia Carey (Renewcell), David Shah, Lien van der Schueren and Guy Buyle (CISUTAC and Herewear), Mateusz Wielopolski (Circulix) and Mario Malzacher (Circular.Fashion) will critically discuss whether the circular economy is really the solution for everything or just a placebo. Franziska von Becker (Hachmeister & Partner) will dive into circular ecosystems.

Material science will have its place. The race of the new sustainable materials of the future will be opened by Kirsi Terho (Infinited Fiber), Kuben Edwards (Onezero8), Marianne Uddman (Trustrace) and Simon Angel in the course of a panel discussion. New products for a sustainable future in the denim industry will be discussed at Bluezone. Panelists will also be discussing the subjects at Bluezone, which would be organised in association with Transformers Foundation.

Last, the Trends for Spring-Summer 2024. Gerd Müller-Thomkins, Carl Tillessen and Niels Holger Wien from the Deutsches Mode Institut (DMI) see a "vibe shift" — a turning point, a fundamental break, a completely new mood. They will analyse what this means for fashion in their trend presentation. The Women's Fashion Trends SS 24 with the must haves of the season will be analysed by Karin Schmitz from the trend forecast institute Peclers Paris — from the glamorous appearance in everyday life, to the play with gender identity, to simplicity combined with functionality and mobility.

Sebastian Klinder
Sebastian Klinder
Managing Director
Munich Fabric Start

We are looking forward to a trade show with concentrated expertise: around 900 international exhibitors at Munich Fabric Start, Bluezone and Keyhouse, including numerous new exhibitors… Even if times are uncertain—we are setting a framework that shows reliability, gives security, inspires and makes you want to explore Spring-Summer 2024.

Storytelling matters, that’s why we see crafts that concern and that communicate about thoughts, materials and backgrounds. They somehow reflect on the state of the industry and/or they question current systems. Just with the eye on possibilities, not to add critique. It is a friendly way to inspire.

Simon Angel
Simon Angel / Curator / Sustainable Innovations Forum
 
 
  • Dated posted 16 January 2023
  • Last modified 17 January 2023