What’s the focus at Munch Fabric Start this year? How would it like to differentiate itself from the umpteen other such trade shows? But seriously speaking, how difficult is it to ensure that each show is different in some ways at least from the earlier events?
Nothing ventured, nothing gained — especially now. The conditions are currently changing, and this requires openness to new things and the courage to move forward. Not exuberantly, but with care and deliberation. This is also reflected in our motto for Spring.Summer 2024: Dare & Care. Changes are taking place on all levels: from a new sense of community to the struggle for freedom with protests to hedonism and the celebration of the moment; not least the need for islands of tranquility, for joy and above all for real, human encounters. In these topics and controversies, apart from all the uncertainty, lies an immense potential for inspiration and the power to dare something.
Our aim is to always be surprising, innovative and at the same time market- and solution-oriented. We keep reinventing ourselves a little season by season. Once again, we have succeeded in this. As an international fabric trade show, we are creating high-quality formats and offerings at Munich Fabric Start this season – from a broad and relevant exhibitor portfolio, to top-class lectures and panels, to trend outlooks and numerous opportunities to connect.
From the time that Munich Fabric Start was held for the first time, how much has the underlying philosophy changed over the years? Do you still look at it the way you did even ten years earlier? What are the factors that keep weighing on your philosophy?
Our philosophy didn’t change much during the years — it is very important to us to always ensure a high level of service and care, to meet the industry as a partner in order to create new experiences and form a platform for business, trends, innovation and information. Reliability, flexibility and trust are values that have been standing for our philosophy since the very beginning. Apart from that, it is crucial to innovate and adapt to the market. With our team and service partners, we are lucky enough to be flexible in doing so.
What has changed in recent years is that the industry has become much more cooperative. There is closer collaboration. Not just us as a team, I'm talking in particular about our network in the industry. New formats, new offers and presentation opportunities – or even our new show dates for the summer — many things arise from the community. This proves that we are perceived as a reliable partner. For us, that's an important quality feature. Bringing all of this together makes us so special. And, being special pays off.