Leading global fashion brands are displaying an alarming lack of progress and action towards decarbonisation, a new study has concluded.
- Only two companies—H&M Group and Puma—were awarded more than 50/100, while the median score across eleven brands was just 20.5/100 in the Clean Energy Close Up 2024 released today by nonprofit Stand.earth.
- The lowest scoring brand, Shein, was awarded just 2.5 points, reporting dangerous emissions growth and no credible plan to decarbonise.
- Further complicating the clean energy transition, some brands are actively “greenwashing” their emissions, i.e., using marketing tactics to disguise a company’s pollution or distract consumers away from a brand’s climate action accountability.
- H&M Group was awarded the highest total score among the assessed brands, due to its leading supply chain emissions and renewable electricity targets, and for offering the most tangible financial support, supplier engagement and effective supply chain advocacy.
- Renewable electricity remains out of focus for brands, as nine out of 11 brands have no public targets to increase renewable electricity in their supply chains.
- Only H&M Group met the benchmark of committing to 100% renewable electricity in the supply chain by 2030.
- The report is accompanied by a newly released Fashion Supply Chain Map, which provides an interactive tool to explore some of fashion’s most interwoven supplier relationships, and highlights the extreme ambition versus implementation gap between brands and their key product manufacturers.
THE STUDY: The Clean Energy Close Up provides an in-depth analysis of the tangible progress of eleven of the most influential global fashion brands.
- The Close Up builds on the foundation of Stand.earth’s Fossil Free Fashion Scorecard, which for the past several years has provided a detailed evaluation of fashion brands’ sustainability initiatives on energy, materials, circularity, and shipping.
- Their performance was measured against the runway to an equitable fossil fuel phase-out by 2030, drawing in data shared publicly by manufacturers in their supply chains.
- The Clean Energy Close-Up focuses on criteria related to energy efficiency and renewable energy, including thermal energy and electricity, as well as commitments, transparency, and active advocacy internationally to increase access to renewables in manufacturing regions. Importantly, specific and measurable progress against benchmarks for a fossil fuel phase-out is a priority area of assessment.
- Stand.earth used a combination of publicly available data, customs database analysis and detailed supply chain research. This was used to identify a total of 66 important suppliers in Asia connected to each of the brands, identify where overlaps occur and to examine the commitments and sustainability data of each supplier company.