Top Brands Fare Dismally in Latest Climate Ratings; Only H&M and Puma above Average; Shein Scores 2.5/100

Fashion has some bad news for the planet. Most brands are actively “greenwashing” their emissions with none of the companies assessed reporting transparently on the terms, value invested or availability to suppliers, says a new Stand.earth report.

Long Story, Cut Short
  • Fashion brands must prioritise, promote and advocate for an energy transition that will result in an effective fossil fuel phase-out, rather than mask ongoing emissions growth with carbon accounting.
  • None of the companies showed evidence of long term contracting, absorbing price surges related to decarbonisation, or the development of fair purchasing policies related to sustainability needed for a just transition.
  • There is extreme ambition versus implementation gap between brands and their key product manufacturers.
Transparent reporting on supply chain renewable electricity sourcing remains limited. From the 20 manufacturing companies who report on any kind of renewable electricity sourcing, 13 (65%) reported purchasing RECs. RECs have been shown to have a limited impact on real decarbonisation.
Not enough Transparent reporting on supply chain renewable electricity sourcing remains limited. From the 20 manufacturing companies who report on any kind of renewable electricity sourcing, 13 (65%) reported purchasing RECs. RECs have been shown to have a limited impact on real decarbonisation. Andrey Metelev / Unsplash

Leading global fashion brands are displaying an alarming lack of progress and action towards decarbonisation, a new study has concluded.

  • Only two companies—H&M Group and Puma—were awarded more than 50/100, while the median score across eleven brands was just 20.5/100 in the Clean Energy Close Up 2024 released today by nonprofit Stand.earth.
  • The lowest scoring brand, Shein, was awarded just 2.5 points, reporting dangerous emissions growth and no credible plan to decarbonise.
  • Further complicating the clean energy transition, some brands are actively “greenwashing” their emissions, i.e., using marketing tactics to disguise a company’s pollution or distract consumers away from a brand’s climate action accountability. 
  • H&M Group was awarded the highest total score among the assessed brands, due to its leading supply chain emissions and renewable electricity targets, and for offering the most tangible financial support, supplier engagement and effective supply chain advocacy.
  • Renewable electricity remains out of focus for brands, as nine out of 11 brands have no public targets to increase renewable electricity in their supply chains.
  • Only H&M Group met the benchmark of committing to 100% renewable electricity in the supply chain by 2030.
  • The report is accompanied by a newly released Fashion Supply Chain Map, which provides an interactive tool to explore some of fashion’s most interwoven supplier relationships, and highlights the extreme ambition versus implementation gap between brands and their key product manufacturers.

THE STUDY: The Clean Energy Close Up provides an in-depth analysis of the tangible progress of eleven of the most influential global fashion brands. 

  • The Close Up builds on the foundation of Stand.earth’s Fossil Free Fashion Scorecard, which for the past several years has provided a detailed evaluation of fashion brands’ sustainability initiatives on energy, materials, circularity, and shipping.
  • Their performance was measured against the runway to an equitable fossil fuel phase-out by 2030, drawing in data shared publicly by manufacturers in their supply chains. 
  • The Clean Energy Close-Up focuses on criteria related to energy efficiency and renewable energy, including thermal energy and electricity, as well as commitments, transparency, and active advocacy internationally to increase access to renewables in manufacturing regions. Importantly, specific and measurable progress against benchmarks for a fossil fuel phase-out is a priority area of assessment.
  • Stand.earth used a combination of publicly available data, customs database analysis and detailed supply chain research. This was used to identify a total of 66 important suppliers in Asia connected to each of the brands, identify where overlaps occur and to examine the commitments and sustainability data of each supplier company.
The Clean Energy Close Up 2024 study measures how some of most influential fashion companies are financing and supporting the decarbonisation of their supply chains, and is not intended to assess how “environmentally friendly” they are as a company.
Decarbonisation Only The Clean Energy Close Up 2024 study measures how some of most influential fashion companies are financing and supporting the decarbonisation of their supply chains, and is not intended to assess how “environmentally friendly” they are as a company. Stand.earth

THE FINDINGS: Brands are not yet on track to decarbonise.

  • H&M Group was the only company to have set a target to reduce Scope 3 GHG emissions by more than the required 55% by 2030 at 56%.”
  • Energy transparency at a supply chain level is limited. Only Puma and Nike shared detailed information about their supply chains’ energy and electricity use in Tiers 1 and 2, which is essential for tracking their progress in decarbonising.
  • Among manufacturers included in the supply chain map, 38% (25 companies) shared their energy use data, and just five reported their total coal consumption.
  • Levi Strauss & Co, Puma and H&M Group are the only brands currently on track to reduce manufacturing emissions by at least 55% by 2030 compared with 2018 levels, as emissions are still not falling fast enough to be aligned with the 1.5°C pathway.
  • In the last year of available data, Shein, VF Corp, Inditex (Zara) and Lululemon all reported dangerously elevated double-digit percentage increases, while Gap Inc and Fast Retailing’s negative impact surged.
  • Shein’s absolute emissions increased by more than 3 million tonnes from 6.04 to 9.17 million tonnes of CO2e in just one year to 2022, more than the annual emissions of the nation of Paraguay. The e-retailer’s staggering growth alone threatens to undermine decarbonisation progress made by more traditional brands.
  • Transparent reporting on supply chain renewable electricity sourcing remains limited. From the 20 manufacturing companies who report on any kind of renewable electricity sourcing, 13 (65%) reported purchasing RECs. RECs have been shown to have a limited impact on real decarbonisation.
  • Adidas, H&M Group, Levi Strauss & Co, Nike, and Puma are the only brands to report providing any degree of financing for manufacturers to complete renewable electricity, coal boiler replacement or energy efficiency projects, but the scale and availability was limited and too low.
  • H&M Group was the only company to offer financing that was not debt-based, and to have KPIs tied to emissions reductions.
  • None of the companies assessed reported transparently on the terms, value invested or availability to suppliers.
  • None of the companies showed evidence of long term contracting, absorbing price surges related to decarbonisation, or the development of fair purchasing policies related to sustainability needed for a just transition.

THE RECOMMENDATIONS:  The report suggests:

  • Publish a roadmap with a transparent, time-bound and specific energy transition plan for their entire supply chains, and report annually on progress and actions.
  • Financial support, including supportive procurement policies to advance an effective transition, is essential for a fossil fuel phase-out that is both rapid and fair.
  • Fashion brands must prioritise, promote and advocate for an energy transition that will result in an effective fossil fuel phase-out, rather than mask ongoing emissions growth with carbon accounting.
  • Collaborate with others, both inside and outside the supply chain, to avoid false solutions and create transition plans that are effective and locally appropriate.

WHAT THEY SAID:

The good news is that progress is happening. The bad news is that that progress is being undermined by dangerous pollution from ultra-fast fashion, and the growing threat of greenwashing. Simply put, most brands are not yet on track to decarbonise and many are heading in the wrong direction, and no matter the price printed on the tag, people and the planet are left to pay the true costs. These big players in the fashion industry must show leadership by rapidly phasing out fossil fuels and investing in tangible, renewable energy solutions.

Rachel Kitchin (Lead Author)
Senior Corporate Climate Campaigner 
Stand.earth

Clean Energy Close Up 2024
Clean Energy Close Up 2024
An in-depth analysis of the tangible progress of 11 of the most influential global fashion companies
  • Authored by:

    Rachel Kitchin and Amy Nguyen

  • Publisher: Stand.earth
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  • Dated posted: 21 May 2024
  • Last modified: 21 May 2024