HERZOGENAURACH, Germany: Sports company Puma is part of the multi-brand consortium which unveiled the world’s first piece of clothing made entirely from textile waste by using a new biorecycling technology developed by French company Carbios.
The project created a plain white T-shirt, which was made from mixed and colored textile waste. By using...
HERZOGENAURACH, Germany: Global sports company Puma has scaled up its textile-to-textile recycling innovation RE:FIBRE, creating millions of replica football jerseys with a minimum of 75% recycled textile waste and other waste material. For the first time, from the start of the 24/25 season, Puma football replica jerseys* (featuring 35 Clubs)...
Fashion has some bad news for the planet. Most brands are actively “greenwashing” their emissions with none of the companies assessed reporting transparently on the terms, value invested or availability to suppliers, says a new Stand.earth report.
Sportswear major Puma's two year-long Re:Suede project successfully concluded by composting an experimental version of its classic Suede sneaker under certain tailor-made industrial conditions.
HERZOGENAURACH, Germany: Global icon Rihanna and sports company Puma have officially launched their newest product franchise together. Rihanna returns to the brand as the Creative Director of Fenty x Puma with a multi-year partnership and several product launches in the pipeline. The return of Fenty x Puma blends Puma's deep history and heritage in...
In the run up to the Copenhagen edition of the Global Fashion Summit beginning today, GFA is showcasing the journeys of two designers as they come up with solutions to reduce waste.
Jargon-laden and flowery sustainability reports by a majority of top brands and retailers would come across as a heap of gobbledygook if their actual performance is taken into account. Well, certainly for the cotton sector. As many as 89% are still non-transparent, unsustainable and show little progress towards improving labour conditions, says the 2023 Cotton Ranking just published by Solidaridad Europe and the Pesticide Action Network UK (PAN UK).
SAN FRANCISCO, U.S.: Branch, the leading omni-channel platform for mobile linking and mobile measurement, and the Puma Group, the third largest sportswear manufacturer in the world, have partnered to successfully launch and grow Puma's first global e-commerce app. The companies will work together to drive fans and consumers to the Puma app by...