It ain't fashion, if it ain't sustainable

Puma

PRESS RELEASE / Announcement

17 December 2024

3 minutes

The project created a plain white T-shirt, which was made from mixed and colored textile waste.

Puma Part of Consortium to Unveil World’s First Piece of 100% “Fibre-to-Fibre” Biorecycled Clothing

HERZOGENAURACH, Germany: Sports company Puma is part of the multi-brand consortium which unveiled the world’s first piece of clothing made entirely from textile waste by using a new biorecycling technology developed by French company Carbios.

The project created a plain white T-shirt, which was made from mixed and colored textile waste. By using...

PRESS RELEASE / Announcement

17 July 2024

2 minutes

Millions of Puma Football Jerseys Made With Recycled Textile Waste

HERZOGENAURACH, Germany: Global sports company Puma has scaled up its textile-to-textile recycling innovation RE:FIBRE, creating millions of replica football jerseys with a minimum of 75% recycled textile waste and other waste material. For the first time, from the start of the 24/25 season, Puma football replica jerseys* (featuring 35 Clubs)...

Climate Crisis / Decarbonisation

21 May 2024

4 minutes

Transparent reporting on supply chain renewable electricity sourcing remains limited. From the 20 manufacturing companies who report on any kind of renewable electricity sourcing, 13 (65%) reported purchasing RECs. RECs have been shown to have a limited impact on real decarbonisation.

Top Brands Fare Dismally in Latest Climate Ratings; Only H&M and Puma above Average; Shein Scores 2.5/100

Fashion has some bad news for the planet. Most brands are actively “greenwashing” their emissions with none of the companies assessed reporting transparently on the terms, value invested or availability to suppliers, says a new Stand.earth report.

Staff Writer

Going Circular / Puma Sneakers

30 November 2023

2 minutes

The Re:Suede experiment was the first programme, together with the polyester recycling programme Re:Fibre, to launch as part of Puma’s Circular Lab. hub.

Puma Circularity Lab Project Turns Experimental Sneakers into Compost

Sportswear major Puma's two year-long Re:Suede project successfully concluded by composting an experimental version of its classic Suede sneaker under certain tailor-made industrial conditions.

Staff Writer

PRESS RELEASE / Announcement

14 September 2023

3 minutes

Rihanna's love of football coupled with the sports' great influence off the pitch served as the starting point for this footwear franchise. Rihanna's take of this classic style paves the way for a new era of sport fashion collaborations with PUMA.

Fenty x Puma is officially back: Rihanna launches The Avanti

HERZOGENAURACH, Germany: Global icon Rihanna and sports company Puma have officially launched their newest product franchise together. Rihanna returns to the brand as the Creative Director of Fenty x Puma with a multi-year partnership and several product launches in the pipeline. The return of Fenty x Puma blends Puma's deep history and heritage in...

GFA Designer Challenge / Innovations

27 June 2023

3 minutes

Heiko Desens, Global Creative Director of Puma, partnered with Nicole McLaughlin (featured above), to creatively find solutions to the challenge of reducing waste from the supply chain through upcycling material cut-offs.

GFA Designer Challenge Unveils Innovative Responses to Create More Responsible Products

In the run up to the Copenhagen edition of the Global Fashion Summit beginning today, GFA is showcasing the journeys of two designers as they come up with solutions to reduce waste.

Staff Writer

Cotton Crisis / 2023 Rankings

13 June 2023

4 minutes

This is not the first time that Solidaridad and PAN UK have released cotton rankings. Brands and retailers, by virtue of these Rankings, knew where they stood as far as cotton was concerned, and so did the world. They had all the time to make course corrections. What is astounding, therefore, is that in spite of all the resources at their disposal—financial, material and logistical—and all that chest-thumping and deafening rhetoric, brands still cut a sorry figure.

Almost 90% of Top Retailers and Brands Still Unsustainable, Not Transparent on Cotton

Jargon-laden and flowery sustainability reports by a majority of top brands and retailers would come across as a heap of gobbledygook if their actual performance is taken into account. Well, certainly for the cotton sector. As many as 89% are still non-transparent, unsustainable and show little progress towards improving labour conditions, says the 2023 Cotton Ranking just published by Solidaridad Europe and the Pesticide Action Network UK (PAN UK).

Subir Ghosh

Report

PRESS RELEASE / Launch

28 June 2022

2 minutes

Puma Partners With Branch To Launch And Grow First Global E-Commerce App

SAN FRANCISCO, U.S.: Branch, the leading omni-channel platform for mobile linking and mobile measurement, and the Puma Group, the third largest sportswear manufacturer in the world, have partnered to successfully launch and grow Puma's first global e-commerce app. The companies will work together to drive fans and consumers to the Puma app by...