Adidas AG

Fashion for Good has launched Project FAE (Feedstock Activation Europe), a new initiative to build the sorting and pre-processing infrastructure needed to channel non-rewearable post-consumer textiles into textile-to-textile recycling across Europe. Backed by Adidas, Bestseller and Inditex, the project addresses the feedstock supply gap that continues to prevent post-consumer waste from becoming a viable raw material for recyclers.

A new 2025 analysis of fashion industry climate strategies has found that leading brands like Adidas, H&M Group, and Shein continue to fall short of meaningful action. The report by NewClimate Institute  cited weak electrification plans, overreliance on fossil gas and biomass, and a refusal to move away from the fast fashion model.

Consumer NGO Environmental Action Germany (DUH) has won a greenwashing lawsuit against apparel company Adidas on the grounds of misleading consumers with sustainability claims. The sporting goods manufacturer has been ordered to cease and desist from making the statement that it “will be climate neutral by 2050", and to reimburse pre-trial warning fees.

Major fashion brands are using greater amounts of polluting synthetic textiles, a survey of 50 global firms— representing $1 trillion in market value and spanning fast fashion, sports, luxury and supermarket own-brands — reveals greater dependence on synthetic fibres that are driving fast fashion, and use of fossil fuel industry tactics, says a report by the Changing Markets Foundation.

Fashion for Good has launched a collaborative ambitious initiative aimed at accelerating the next generation of footwear innovations needed to drive circularity spanning four workstreams across the supply chain from materials to end of use.

Fashion for Good and Textile Exchange have launched a two-year, multi-stakeholder initiative to harmonise data and system capabilities in the reverse supply chain. A key objective is to deliver recommendations for the development of new and existing standards, including the Global Recycled Standard (GRS) and Recycled Claim Standard (RCS).

Fashion has some bad news for the planet. Most brands are actively “greenwashing” their emissions with none of the companies assessed reporting transparently on the terms, value invested or availability to suppliers, says a new Stand.earth report.

The recent launches of so-called anti-elastane product lines by big brands do not mean much while they continue to gorge on fossil fuel derivatives. None of the new ranges replace existing product lines. texfash.com probes.

The Paris Agreement goal of limiting climate change to 1.5°C could well remain a mirage, says the 2024 Corporate Climate Responsibility Monitor (CCRM) which evaluated 51 of the world’s largest companies, including 5 in the fashion sector.