Hemp is returning to European farmland with remarkable speed, but not yet with certainty. Farmers from Belgium to the Netherlands are experimenting with new rotations and soil-friendly varieties, encouraged by regional funding and climate goals. The palpable excitement, however, hides a festering unease: few possess the processing links, retting expertise, or buyer confidence needed to convert straw into profit. Each season exposes the same weakness—a technical and organisational gap between cultivation and conversion.
For now, the revival is real but hopelessly incomplete. It would seem it’s a movement driven by optimism more than by the tested economics of a mature fibre crop.
Behind the apparel revival that one sees lies a pattern. Policy incentives have triggered planting decisions faster than local systems can absorb the output. Across Western Europe, the area dedicated to hemp has risen by more than half in less than a decade as cultivation expanded between 2015 and 2022, according to EU figures. Yet agronomic knowhow remains shallow.
Many growers rely on repurposed flax equipment or improvised harvesting tools that compromise fibre quality. Yields lurch with retting conditions, and weather still decides whether a season produces usable fibre. Unlike flax, whose cooperative networks were built over generations, hemp’s resurgence is unfolding inside a fragmented and slightly disoriented landscape where few processors stand ready to take delivery. The geography is also concentrated: France now produces more than sixty percent of Europe’s hemp, which amplifies climate and logistics risks.
The crop’s ecological credentials have made it a favourite among both politicians and activists: hemp uses far less water than conventional cotton and captures significant carbon during a short growing season. Those strengths are real, but they do not secure a market. Without consistent fibre grading, predictable supply, and shared agronomic protocols, momentum risks stalling at the farm gate itself. Things are not moving at the pace they need to.
Processing capacity remains thin; only a handful of European facilities can cottonise fibre for mainstream spinning. Meanwhile, headline acreage can mislead buyers. Area growth does not equal fibre readiness when retting windows close early or baled straw exceeds moisture limits, undercutting scutching efficiency and inflating costs. Those technical imbalances explain why apparent progress at the farm still struggles to translate into stable supply downstream.