Portuguese textile firms are actively embedding circularity into core business functions, focusing on durability, material reuse, and sustainable sourcing. Though limited in scope, the study reveals how even small players are moving beyond linear production models. These strategies are shaping brand identity, operations, and consumer engagement in ways that challenge the conventions of fast fashion.
- All companies studied used fabric surplus or waste to design new garments, especially through upcycling practices.
- Durable design, timeless aesthetics and high material standards were reported across all six participating firms.
- Product-as-a-service models like clothing rental or subscription were not implemented by any of the companies studied.
- Several firms used product messaging and style choices to discourage short-term trend-driven consumption.
THE STUDY: The findings come from the article Circular Business Strategies in the Portuguese Textile and Clothing Industry, authored by Susana Bernardino, José de Freitas Santos and Margarida Silva from the Porto Accounting and Business School (ISCAP). Published recently in the journal Sustainability, the study analyses circular practices adopted by six apparel firms in Portugal, based on qualitative interviews.
THE TRIGGER: These insights stem from the study conducted between July and September 2022, based on qualitative interviews with six manufacturers. The companies, selected through a rigorous process, revealed how they embed circularity through product design, sourcing and reuse. The study documents their approaches through qualitative case analysis based on structured interviews.
- All six companies operate in Portugal’s textile manufacturing sector and implement circular economy practices.
- Thematic analysis was organised around three circular strategies: service-based, product life extension, and resource reduction.
CONTEXT FRAME: The study places the Portuguese case within broader industry developments, where resource reduction and extended product use are gaining relevance. Participating firms cited concerns about environmental impacts—particularly textile waste and fossil-based materials—but noted challenges in shifting beyond product-level change.
- Firms reported avoiding polyester and plastics, including in packaging and labelling materials.
- Some firms limited the number of collections to reduce overproduction and focus on seasonless design.
- At least one firm stated that transport-related emissions were a factor in sourcing decisions.
- The study noted an absence of product take-back or customer reuse programmes across all six firms.