Denim Première Vision

If you are looking for creativity that reeks of inspiration with out-of-the-box designs in some happy blues then the Denim Première Vision is where you must head to, and in the same direction again if you are a solo designer, a small label or looking to make MOQs.

The Gothenburg-based brand WeftSide is spanking new, founded only this year. A spokesperson tells texfash about the minimalist approach that the pursuit of endless growth entails, favouring simplicity and quality instead.

Gender division in fashion is more a factor of culture and aesthetics than one of practicality, and the oversized fit is very contemporary — in fact comfortable, cool with the possibility to use elastane-free fabrics. That’s the USP of Andrea Bonfini’s Fade Out Label which is also about patchwork, cuts, handcrafted quality and of course intensive work.

The 8IGB Founder and Creative Head Ruben Bissoli feels fashion with its craving for what feels authentic will see a return to its roots: craftsmanship, artisanal techniques, and a greater emphasis on the human touch. So, says he to texfash, that he is exploring more of handmade elements in his bid to reconnect with the art of creating something truly unique and tangible.

Here’s a brand that envisions a future "exactly as it is now” albeit with “a greater expansion” but always limited to where the founders “can reach in person!" texfash talks to Davide Biondi, the man behind a classic denim label — Hen’s Teeth — from Pescara in Italy.

As the denim community of manufacturers, designers and buyers make a rush for Milan to attend the Denim Première Vision edition, texfash speaks to Julieta Mercerat (Denim Expert – Première Vision) and Fabio Adami Dalla Val (Show Manager – Denim Première Vision) to get a feel of what it is like on the ground.

A trade event is as much about products and services as it is about exhibitors, visitors and communities. With sustainability at the heart of it, the Berlin edition of Denim Première Vision gets under way today. texfash.com speaks to two exhibitors about what they would be doing here, and of course the backdrop to their presence.

It's one of the very few companies in the world that are on track on their circularity path. Denim leader Isko plans to produce 85% of its entire fabric production with recycled materials by 2023. It's more or less there. Isko would be present at Denim Première Vision - Berlin later this week. Baris Ozden, Product Development Manager and Daniel Merino, Project Manager (Circularity) talk about trends and recent events.

Since 2018, Denim Première Vision has been touring Europe’s capitals. Come Wednesday--31 May, the denim community will converge on Arena Berlin. A key person making all this happen is Lorenza Martello, Denim Product Manager at Denim Première Vision. Martello talks fabrics, trends and innovations with texfash.com.