It ain't fashion, if it ain't sustainable

The Blue Horizon

The Denim Première Vision, since its launch in 2007, has established itself as a pioneering, unifying and driving event for the international denim community. Every season, and for over a decade, the show has constantly re-invented itself to best meet the needs of a demanding and versatile industry, and the expectations of brands and consumers constantly seeking exclusivities and innovation. Not for nothing it calls itself the ‘Responsible Denim Fashion Event’, and true to its stated tagline, this edition of the Denim Premiere Vision in avant-garde Berlin will explore new trends, trends on eco-responsibility, craftsmanship and technology, and also discuss the history and the future of denim.

Denim PV Berlin / Perspectives / III

31 May 2023

5 minutes

Berto's 'Touch of Velvet' package has fabrics flocked with a special viscose that combined with denim gives a unique effect. It also offers a special capsule of fabrics called 'Reactive Indigo', which does not bleach and is ideal for accessories and/or tailored garments.

Gnutti: Either You're 100% Sustainable or You're Not; Berto: Don’t Want to Over-Produce

A trade event is as much about products and services as it is about exhibitors, visitors and communities. With sustainability at the heart of it, the Berlin edition of Denim Première Vision gets under way today. texfash.com speaks to two exhibitors about what they would be doing here, and of course the backdrop to their presence.

Subir Ghosh

Interview

Wireframe: The Blue Horizon

Denim PV Berlin / Circular Way / II

30 May 2023

4 minutes

To meet the requirements of both the EU waste hierarchy and the eco-design directive, Isko has developed CTRL+Z, a new technology that enables the production of superior fabrics that last longer using exclusively recycled fibres and regenerated viscose, aligning with both Textile Exchange and Canopy preferred fibres list.

Isko’s Circular Way: Not Giving to Industry Pressure to Have a New Product Every Season

It's one of the very few companies in the world that are on track on their circularity path. Denim leader Isko plans to produce 85% of its entire fabric production with recycled materials by 2023. It's more or less there. Isko would be present at Denim Première Vision - Berlin later this week. Baris Ozden, Product Development Manager and Daniel Merino, Project Manager (Circularity) talk about trends and recent events.

Subir Ghosh

Interview

Wireframe: The Blue Horizon

Denim PV Berlin / Top Voice / I

29 May 2023

5 minutes

Usually trends remain for several seasons, and it will continue to be like that. The aesthetic—sometimes, and apparently—could evolve faster, but fashion is part of our cultural and social evolution too, and progress is surely slower.

Denim Challenge: Translating Most Creative Trends into More Eco-responsible Approach

Since 2018, Denim Première Vision has been touring Europe’s capitals. Come Wednesday--31 May, the denim community will converge on Arena Berlin. A key person making all this happen is Lorenza Martello, Denim Product Manager at Denim Première Vision. Martello talks fabrics, trends and innovations with texfash.com.

Subir Ghosh

Interview

Wireframe: The Blue Horizon