In yet another solution to combat global textile waste, Lenzing Group has launched the Lenzing Ecovero with Refibra technology which features up to 20% recycled raw material content from post-consumer textile waste, with the aim to further increase this ratio.
What's New: This new offering empowers value chain partners to join forces with Lenzing to accelerate the transition to a circular textile economy.
- Maintaining the eco-responsible benefits of the original Lenzing Ecovero, the new viscose fibre with Refibra technology comprises up to 20% of post-consumer textile waste which is sourced from cellulose-rich materials or polyester-cotton blends.
- This new fibre is identifiable at every stage of the supply chain, from fabric to final product, ensuring traceability and transparency. This empowers brands and retailers to offer genuine products while enabling consumers to make informed purchases.
Taking it Ahead: Building on the success of Tencel Lyocell fibres with Refibra technology, the expansion of the Refibra technology to Lenzing Ecovero will help Lenzing increase the overall post-consumer content in its products. The expansion further highlights Lenzing’s ongoing stride towards the transition to a circular economy in textile and fashion with its innovative, future-proof solutions.
- The post-consumer textile waste is collected and sorted in collaboration with key industry and innovation leaders who champion post-consumer textile recycling programmes.
WHAT THEY SAID
As climate change compels eco-conscious living, Lenzing collaborates with the industry to forge a future defined by collective engagement and systematic change, steering us toward a circular economy. Lenzing Ecovero with Refibra technology is well-positioned to meet the surging demand for diverse circular design innovations. This new offering empowers like-minded fabric mills, garment manufacturers and consumer brands to embark on this transformative journey alongside Lenzing – breathing new life into post-consumer textile waste while anchoring circularity at the core of the textile value chain.
— Florian Heubrandner
Executive Vice President, Global Textiles Business
Lenzing
