Cotton's share of the world's fibre supply has been shrinking for several years (Textile Exchange put it at about 22% in 2022 and 19% in 2024), and polyester, overwhelmingly fossil-based, has supplied most of the growth in between. Fibre production as a whole almost doubled between 2000 and 2022, from 58 million tonnes to 116 million. A strong El Niño now threatens the cotton side of that balance directly. Countries responsible for around half of global cotton production are expected to face extreme weather in 2026/27.
The last cotton price spike showed where buyers turn when the natural fibre becomes expensive. Cotton futures reached their highest since June 2011 in January 2022, and Indian cotton hit a record of more than ₹1,11,000 a candy (356 kg) that year. "Cotton prices are so high that the industry has to shift towards cheaper fibre," said Saurin Parikh, who chairs the textile committee of the Gujarat Chamber of Commerce and Industry, in April 2023. Blended fabrics were trading at ₹70–80 a metre against ₹80–90 for cotton, and some buyers had rejected goods in which the blending was undeclared. The industry moved into viscose and polyester.
Price also largely decided which polyester filled the gap. Polyester output rose from 61 million tonnes in 2021 to 63 million in 2022, and the combined share of recycled fibres slipped from about 8.5% to 7.9%. Textile Exchange attributed that fall mainly to growth in fossil-based polyester, "which had lower prices than recycled polyester". In that episode the cheaper fibre prevailed twice: over cotton, and over the recycled form of its substitute.
The brands that buy the finished goods report their progress through Textile Exchange's Materials Benchmark, which covered 384 companies in its latest data. Their reporting tracks how fibre is bought, through standards, certifications and other programmes. Mills and garment makers choose the fibre itself, order by order and to a price.
If El Niño cuts the 2026/27 crop, those mills and garment makers will face the choice Gujarat's industry faced in 2022–23, in a market where polyester's lead has since widened.