A county in Ireland has launched its own clothing range. The Donegal County Council has teamed up with sportswear giant O'Neills for a range of branded clothing.
Branding a county: The launch of the clothing range follows the launch of the Donegal place brand in April 2021.
- The place brand was established to promote the region as a great place to live, work, invest, explore and study.
- The clothing range will act as a visual reminder of all that is good about Donegal.
- The brand design which visually communicates a fingerprint to symbolise the county’s DNA, collectively represents a number of Donegal’s distinct assets, from its rich heritage and strong diaspora connections to contemporary digital and innovations.
- The tagline—Ireland’s DNA—highlights that the best aspects of Ireland, from inspiring landscape to the county's warm and welcoming people, can all be found in Donegal.
- The new launch is being supported by a marketing campaign which will feature some of Donegal’s best-known faces along with a number of prize giveaway competitions and social media activity.
The range: A wide range of apparel in available both adult and children’s sizes. Items include t-shirts, polo shirts, jackets, gillets and hats are available to purchase in participating outlets.
What they said:
We are delighted to be the first county in Ireland who has officially launched their own range of clothing. We in Donegal are very proud of who we are and where we come from. The clothing provides an opportunity for anyone, whether a resident, visitor or diaspora to proudly showcase their Donegal DNA!
— Liam Blaney
Cathaoirleach
Donegal County Council
A huge amount of work has gone into the development and roll-out of the Donegal place brand. We are really pleased with the response and support it has received to date. The introduction of the clothing line provides a new opportunity to create further awareness and affinity for the brand.
— John McLaughlin
Chief Executive
Donegal County Council
