German sportswear giant Adidas has launched its first new label in almost five decades: Adidas Sportswear.
- The new collection offers specific performance technologies through simple cutlines, colourways and stripped back design details, with comfort running through its every fibre.
- Curated to serve the next generation during multiple moments, as they tackle the sport of life, each piece can be remixed to create a unique look or remain a subtle yet striking fit if worn as is.
- Adidas Sportswear will launch worldwide from 9 February on the brand website, in stores and via the Adidas app, with early access already available from 2 February.
Brand Talk: The company says that the new line aims to "level up the wearer’s everyday look via a range of fresh fits that use the latest performance technology to bring the same comfort and confidence to the everyday, as its performance collections have been for athletes, for decades."
- Offering sport-inspired pieces built with comfort at its core, the new line is fronted by Avryn and Tiro Suit to level up the wearer’s style for the everyday style.
- Adidas also announced actor and style-celeb Jenna Ortega as the face of the new label and its ‘All That You Are’ campaign, which celebrates the comfort found in self-expression.
What They Said:
Expertly blending sport silhouettes with fresh detailing, adidas Sportswear brings together adidas’ latest performance technologies and comfort-first looks to elevate the wearers’ everyday style. We are so excited that Jenna (Ortega) has joined the adidas family and will be fronting the label, as the new line is a true celebration of self-expression and individualism — aligning perfectly with all that she stands for. Offering a range of pieces that can be used as a blank canvas for each wearer to pair and style as they see fit, we paid close attention to incorporating specific cutlines, colourways and stripped back design details, so that the collection works no matter what the wearer’s day looks like.
— Jasmin Bynoe
Senior Designer, Adidas Sportswear
Adidas
