Leather Needs to Get Aggressive, Take Battle of Words Right into the Camp of Activists

If leather needs to counter the fiction of the activist brigades, it needs to tell stories. Better stories. After all, leather is not fashion; it is heritage. A texfash rant on the push against leather and why in this age of social media, of reels, of influencers, it needs to go hammer and tongs, and move with the times.

Long Story, Cut Short
  • Leather is big, it is a bona fide sector in itself, and leather is the reason that the homo sapiens species has survived.
  • Leather, in many ways, is afflicted by the same incessant and vituperative barrage of myths and fantasy fiction that has considerably and inexorably harmed cotton.
  • It is true that the leather sector historically had a problem—that of chemicals, pollution, and what not. But then, which sector hadn’t?
Most animal rights groups may have their hearts in the right place, but have their heads—bereft of ecological understanding and shorn of scientific rigour—buried somewhere else.
No Rigour Most animal rights groups may have their hearts in the right place, but have their heads—bereft of ecological understanding and shorn of scientific rigour—buried somewhere else. Jorge Maya / Unsplash

Conversations about sustainability in the fashion industry are often swathed in the grandiloquence of self-adulation, with that unmistakable air of self-importance. There is not a even a murmur from ground zero, and intermittently one would find a bunch of inscrutable expressions that strut around as being self-deprecatory, often for the sake of it. Big-ticket fashion events invariably are all like that. And, a buzzword is tossed around for fancy: inclusive.

Yet, the fashion world is inclusive in only including who they like or want. Depending on which side of the ideological fence you come from, that would be either crony capitalism or crony socialism.

That's why these events, as also the countless nugatory webinars, wax eloquent about the plight of cotton farmers, but fail to invite any farmer to a panel. You know—a real farmer, one in soiled clothes, one with such blisters on his feet that he can barely walk. No, you wouldn't have seen such a pitiable man.

Honchos and activists don't like the poor, they only like poverty—something they can wallow in. Or, take apparel workers, if you insist. Apparel is manufactured in over 100 countries, probably in over 150, but you get to see representatives only from Bangladesh, that too the same labour face who is funded by Western organisations. Why? Because inclusiveness is now only about who you want to include.

All the same, let's cut to the chase, and narrow down to the subject matter of this Spotlight edition: leather. Leather is big, it is a bona fide sector in itself, and leather is the reason that the homo sapiens species has survived. Yet, leather is hardly to be seen at events, and scarcely read about in the media, both mainstream media and new media. If you see leather, it is rather as an exception and not as a rule. This argument, of course, excludes footwear/leather events, and publications that understand leather.

Dealing with the diatribe

Leather, in many ways, is afflicted by the same incessant and vituperative barrage of myths and fantasy fiction that has considerably and inexorably harmed cotton.

It is true that the leather sector historically had a problem—that of chemicals, pollution, and what not. But then, which sector hadn’t? Rather, hasn't. Cities today are bursting at their seams, choking in the tonnes of apparel waste that they generate every single day. Yet, leather is seen as a problem! If anything, it is arguably the leather sector which has cleaned up its act more than that of any of its fashion industry cousins. True, residual effects remain, but that's true of just about all other sectors.

There's a push against leather, and this push as it were comes from three quarters: animal rights activists, forest groups and—needless to add—the synthetic fibres industry.

Let's start with the animal activists. The unbridled cruelty that was rightly associated with the leather industry is a thing of the past. As an industry, leather does not advocate inhumane acts. Not because those are politically wrong, but because they are simply wrong in their own stead. Yet, every now and then, animal rights groups come up with dodgy and/or dubious videos of gore and savagery. If true, then those are outright exceptions and must be dealt with severely and without mercy. But that is not where the problem lies. The point is that these sporadic videos are without fail used as propaganda tools to paint leather in blood. Someone needs to tell these people: one swallow never makes a summer.

Most animal rights groups may have their hearts in the right place, but have their heads—bereft of ecological understanding and shorn of scientific rigour—buried somewhere else.

A case in point is that of Australia's kangaroo leather. Brands, under enormous pressure from animal rights groups in the US, have started shunning kangaroo leather. Both the groups and the brands have not just disregarded, but also haughtily scoffed at volumes of meticulously-conducted scientific research Down Under showing that the kangaroo leather industry is not just beneficial for roo conservation, but is in fact needed too. But science is not a plus point with activists, and spineless brands simply fold up to boisterous campaigners who have possibly never seen a roo in their life except in National Geographic documentaries.

It's the rule of the mob driven by maudlin sentiments and misplaced outrage. Taken with a dose of virtue signalling, it's a heady mix.

The same goes for the forest bunch who have been trying to pin all deforestation blame squarely on the leather industry. Again, no direct link has ever been established linking the leather industry to rampant deforestation, and the allegations that the cattle (read, dairy & meat) industry exists only to serve leather is not just scientifically blather, but infantile too. Composed and sagacious arguments don't cut ice with people steeped in conspiratorial dross.

Getting a big vegan

The tirade against leather comes with a counter-argument, almost as a replacement ideology. The term "vegan leather" has been for close to two decades touted as an alternative or even a surrogate model, except that the term in itself does not mean anything. Leather necessarily comes from hides, and talking of vegan leather is like propounding a theory about boiling ice-cream. I know this will hurt a lot of feelings, but bunkum contentions need to be dissed with scant respect.

This is, nevertheless, not to argue that alternatives to leather should not be pursued or advocated. New materials are always welcome, and the pursuit of something better is always welcome and, as a matter of fact, needed too. But prefixing "vegan" does not solve the purpose, since we know that the faux leather in the market all these years were mostly polyurethane (PU) masquerading as leather. Apart from being fossil fuel products, those would also not last. The only ones who made money were the petroleum sector and the brands themselves since products would wither away in a jiffy. But, leather, we all know, lasts a lifetime.

However, it is not that the NextGen materials pose them as alternatives to leather, as in "shun leather and buy us." In fact, most of them don't position themselves so. The rivalry between leather and these alternatives is an artificial hostility conjured up by the same animal rights activists we derisively talked about. And, backed silently and surreptitiously by the all-powerful petroleum lobby. The so-called "leather alternatives" should stand on their own merit. If they are durable, they will outlast leather. So, let them be.

Leather's own problems

It is not that the leather industry doesn't have its own problems. But those are intrinsic.

For one, leather has been relatively muted in its reaction against the invectives and rants of the activist brigade. One can understand the silence of fashion brands because they are weak-kneed by disposition. But leather needs to counter the bogus narratives—aggressively and widely. True, the leather folks do speak out against the myths propagated by activists, but those are often not fleshed out, or are confined to certain friendly spaces. Leather does not even need the support of the legacy media in this. For heaven's sake, this is the age of social media, of reels, of influencers. Leather needs to go hammer and tongs, move with the times.

It is also not that knowledgeable people don't exist in this industry. To the contrary, I can vouchsafe assert, this industry has the highest proportion of people who have profound domain knowledge and understanding about their own trade. The industry needs to harness the rich knowledge base of its own people. This reminds one of a saying in Hindi: jungle mein mor nacha, kisne dekha? Meaning, who knows of its majestic and resplendent dance if the peacock stays confined to the jungle. Not the greatest of analogies, I admit, but the point remains.

The leather industry needs to come together at the global level and devise effective communication strategies and campaigns. And if leather has to shrug off the smear it has had to live with, then the campaigns very necessarily need to include the smallest of players at the lowest of rungs. Staying confined to the US, EU and UK will not help industry. If anything, that would be a caricature of the apparel industry which exists in silos. Leather, after all, is also about the tanners in Ethiopia, or the backwaters of Kolkata.

Come to think of it, leather can take the lead and outstrip the apparel industry in this. Possibilities are endless: advocacy programmes at the grassroot level; building a movement, an ethos; making leather funky, which it already is; and yes, reminding oneself what leather is all about. If you have to counter the fiction of the activists, then you need to tell stories. Better stories. After all, leather is not fashion; it is heritage.

No direct link has ever been established linking the leather industry to rampant deforestation, and the allegations that the cattle (read, dairy & meat) industry exists only to serve leather is not just scientifically blather, but infantile too. Composed and sagacious arguments don't cut ice with people steeped in conspiratorial dross.
No direct link has ever been established linking the leather industry to rampant deforestation, and the allegations that the cattle (read, dairy & meat) industry exists only to serve leather is not just scientifically blather, but infantile too. Composed and sagacious arguments don't cut ice with people steeped in conspiratorial dross. Bailey Alexander / Unsplash
 
 
 
  • Dated posted 25 October 2024
  • Last modified 25 October 2024