Communications

As sustainability becomes central to fashion’s future, the role of public relations is more critical than ever. In a digital age ruled by influencers and online shopping, PR remains essential for building trust, tackling greenwashing, and crafting authentic brand narratives. For sustainable fashion brands, credibility hinges not just on actions, but also on how those actions are communicated.

If leather needs to counter the fiction of the activist brigades, it needs to tell stories. Better stories. After all, leather is not fashion; it is heritage. A texfash rant on the push against leather and why in this age of social media, of reels, of influencers, it needs to go hammer and tongs, and move with the times.