The world of jeans/denims would have changed dramatically since the time you started. What do you think has been the most dramatic or significant event that crosses your mind?
The world of denim has not changed radically, but in my humble opinion it has transformed. It has transformed because unfortunately the work system has impoverished more and more what used to be a main actor, where the fabric had to speak, excite, and make a garment unique and multifaceted.
I was born at a time when laundries in Italy were workshops of ideas, crazy work spots where crazy people (I was one of those) gave birth to "crazy ideas" and turned them into unique garments (let's remember that much of today's research still draws from those moods).
I've been working in this world for 34 years now and I've seen denim evolve in different stages, but never before have I seen a fairly flat market, little research and few ideas that surprise (I'm talking exclusively about denim not on a stylistic level).
My biggest fear? That more and more "flat" collections will not create more archives for the future generation and that the new levers of denim will not have more tools of comparison to create new moods.
The pandemic has changed a lot of things. Even during the pandemic, athleisure/comfortwear was the apparel of choice. Luxury too took a hit because it did not make sense. So, how does your new line fit into a new world? How is it being positioned?
The pandemic unfortunately changed lifestyles for all of us. Clothing was no longer a priority—so the whole supply chain was drastically affected, and these restrictions also radically changed us in dressing... jumpsuits, pyjamas... they were the daily uniform for many of us, and this remained a must that in my head turned into a product—being cool but comfortable at the same time. My collections today are set on this mood—beautiful but comfortable!
