texfash.com: The story of Fabricato is what case studies are made of. The company was in the doldrums about 10–20 years ago. How was the company able to make a comeback?
Giorgio Lignarolo: Fabricato indeed faced challenges in the past. The company's resurgence can be attributed to several factors—including strategic restructuring, a commitment to innovation, and a focus on sustainability. We diversified our product range, improved operational efficiency, and sought new markets to regain profitability.
We embarked on a strategic restructuring journey. This involved a comprehensive analysis of the company's operations, identifying inefficiencies, and streamlining processes. It resulted in cost reduction and improved operational efficiency.
In summary, Fabricato's resurgence is a testament to its adaptability, willingness to embrace change, commitment to sustainability, and strategic decision-making. The company successfully navigated the challenges faced by traditional textile manufacturers and emerged as a resilient and forward-looking organisation, ready to thrive in an ever-evolving industry. This turnaround story is indeed a case study in transformation and reinvention.
To resurrect a company, one has to approach it from both the financial management point of view, as well as technology/manufacturing/sales. How did the company manage both at the same time?
Giorgio Lignarolo: To revive the company, we recognised the need for a two-pronged approach. On one hand, we managed our finances prudently, optimising costs and investments. Simultaneously, we heavily invested in modernising our manufacturing processes, adopting new technologies, and revamping our sales and marketing strategies. This dual focus allowed us to improve our products, enhance competitiveness, and attract new customers.