The Union Budget 2025–26 emphasis on strengthening domestic manufacturing, enhancing exports, and fostering economic growth is expected to have a significant impact on fashion brands and retailers in India. As consumer spending patterns shift due to rising disposable incomes and improved market conditions, fashion and footwear brands stand to benefit from these policy initiatives.
The removal of certain import duties and increased government support for production are poised to lower costs and improve efficiency in manufacturing.
Union Finance Minister Nirmala Sitharaman on 1 February introduced a range of strategic measures designed to boost India's textile, fashion, leather, and footwear industries. These measures encompass increased budgetary allocations, enhancements to the Production Linked Incentive (PLI) scheme, customs duty reductions, and support for raw material production.
Increased budgetary allocation for textiles and its implications for brands: One of the key highlights of the Union Budget 2025–26 is the 15% increase in the budgetary allocation for the textiles ministry, bringing the total allocation to approximately ₹5,080 crore (₹58 billion) for FY26, up from ₹4,417.03 crore in the previous year. This increase in funding reflects the government’s commitment to expanding domestic textile manufacturing and boosting exports.
For fashion brands and retailers, this enhanced allocation signals stronger government support for infrastructure development, technological upgrades, and supply chain improvements.
Investments in modernising textile parks, research and development (R&D), and manufacturing hubs can result in higher quality fabric production, benefiting apparel manufacturers that rely on domestically produced materials.
Additionally, the expansion of textile clusters and government-backed incentives for sustainable production could encourage more brands to adopt eco-friendly practices, aligning with the growing global demand for sustainable fashion. This would enable Indian brands to compete more effectively in international markets, particularly in regions where sustainability is a key purchasing factor.
Enhancements to the Production Linked Incentive (PLI) Scheme: The government has also announced an increase in budgetary funds for the PLI scheme for textiles in FY26. This increase specifically targets technical textiles and man-made fibre (MMF) apparel and products, reinforcing India’s push toward diversifying its textile industry beyond traditional cotton-based products.
The enhancement of the PLI scheme for MMF apparel and technical textiles will have a significant impact on fashion brands, particularly those in the athleisure, sportswear, and performance-wear segments. Many leading brands—both Indian and international—are shifting towards MMF-based clothing due to its durability, moisture-wicking properties, and suitability for all-weather wear.
With increased government incentives, manufacturers in India will be better positioned to develop high-performance fabrics at competitive prices, reducing reliance on expensive imports. This could lead to lower production costs for Indian fashion brands, enabling them to offer competitively priced products in both domestic and export markets.
International brands sourcing from India, such as Nike, Adidas, and Puma, may also benefit from improved local production capabilities, strengthening India's role as a key global manufacturing hub.