A new research maps the fashion choices of India’s young population in the 18–35 year age segment, probing key influences that shape how this key demographic consumes and shops—be it their sustainability quotient, budgets, style influences, fits, marketplace and more.
Brought out by texfash.com, The Young India Fashion Survey 2025: Clothing Habits, Sustainability Choices and Style Influences, will be of interest to business segments, specially MSMEs and startups, trying to understand what drives the shopping habits of the youth, and:
- how do budgets impact their decision-making from casual wears to formals to wedding to inners and more;
- their sustainability choices—do they favour rentals or second-hands, how do they dispose their old clothes.
Details of the report are available here.
The survey will help:
- Brands trying to understand what impacts the youth’s decision to buy or not to buy a garment. Is it fit, the budget, or something else?
- International brands eyeing a slice of the Indian youth’s wallet.
- Manufacturers who wish to expand their offerings.
- Mall developers / high street associations who wish to understand which segment of youth shops from where.
- Retailers who wish to understand the fashion choices of the youth, and who want to know who should they get to manage their counters.
- Exporters after success in global markets looking to launch a brand in the domestic market.
- Fashion startups struggling to crack their key target audience.
- Fashion designers who have launched their own labels.
- Players in the second-hand / rental market who want to understand how the youth consumes and discards clothing and buys second-hands.
- Recyclers to understand how the youth discards clothing.
- Omnichannel players to know what is their preferred shopping medium.
KEY TAKEAWAYS: Youth-driven fashion trends directly impact India’s textile industry, influencing demand, production, and supply chains.
- It is this young demographic which is the driving force behind the country’s fashion evolution, influencing trends, consumption, and industry growth. Digitally native and socially connected, they don’t just follow trends—they create them, shaping both domestic and global fashion narratives.
- To stay ahead, brands must adapt swiftly, embrace digital dominance, and integrate sustainability—because in India’s booming fashion market, youth don’t just follow fashion, they define its future.
- However, youth preferences are fluid—they embrace global aesthetics while staying rooted in cultural identity. This blend demands brands to be agile, innovative, and hyper-personalised in their offerings.
- Sustainability is no longer niche—conscious consumption is gaining momentum, forcing brands to rethink transparency, ethical sourcing, and environmental responsibility.
- With high internet penetration and mobile-first behaviour, social media platforms like Instagram dictate their fashion choices. Brands that fail to leverage digital engagement risk irrelevance.
- Meanwhile, affordable, customisable, and inclusive fashion is on the rise, signalling a shift from traditional retail to direct-to-consumer (D2C) digital-first brands.
