Consumer Trends

Are Trump’s tariffs reshaping the luxury fashion world? Here’s an analysis of the rapidly-shifting financial landscape for major brands, and the new cultural pressures arising from social media exposes, all against the backdrop of an increasingly uncertain future, also for fashion that is luxe.

Researchers at the University of Tokyo have found that a specific combination of consumer segments, product characteristics, and service types make for a sustainable clothing rental service and that certain garment types could reduce greenhouse gas emissions by 21% ~ 75% depending on consumer behaviour and service implementation.
 

Renting clothes can reduce the fashion industry's enormous environmental impact, but so far, the business models have not worked very well, says a study arguing that the best chance of success is for a rental company to provide clothing within a niche market, such as specific sportswear, and to work closely with the suppliers and clothing manufacturers.

In perhaps the first of its kind research, texfash.com maps the fashion choices of India’s young population—the Millennials and GenZ—probing key influences that shape how this key demographic consumes and shops—be it their sustainability quotient, budgets, style influences, fits, marketplace and more.

A report by global environmental action NGO WRAP has established clear benchmarks for repair and resale using data from six companies and helped to develop a single methodology that can be applied by businesses of all shapes and sizes, to give robust and comparable data on big environmental savings from preloved and repair, showing that introducing a little circular living into our lives reduces the price and the environmental price tag too.

The 2024 Consumer Returns in the Retail Industry report says returns represent a significant cost to retailers in the United States and there is an urgent need for retailers to adapt and evolve their strategies.

Changes in consumer habits, new technologies and legislation can each help reduce demand for unsustainable fashion. The cost of cheap clothes worn a few times also adds up. Next time you buy clothing, think about the long-term value to you and the planet.

Generation Z, "the sustainability generation", craves engaging ways to receive sustainability-related content. But there are complexities surrounding their shopping habits which often fail to align with their values.

In an attempt to measure the country’s progress towards clothing circularity, a country wide research in Australia has shed light on consumption and disposal traits, and also suggested ways on how to prevent items being unnecessarily sent to landfill.

Consumers in the UK are increasingly ready to make conscious consumption decisions that benefit not just their wallets and wardrobes, but the planet as well as second-hand fashion gains popularity, with 41% of adults now buying and wearing more second-hand clothing than they did two years ago, says an Oxfam survey.