Consumer Trends

BOSTON, US: What do Crocs, Columbia, Nike and Dr. Martens have in common? These classic brands are among the top choices for clothing and shoes for Gen Z (people between the ages of 9 and 24), according to a new survey by global strategy consultancy L.E.K. Consulting.

"As Gen Z continues to age into greater spending power coupled with its fashion...

LOS ANGELES, U.S.: Sixty-four percent of U.S. adults report an increase in their impulse spending in 2022, according to an annual survey commissioned by Slickdeals, the only shopping platform powered by millions of avid shoppers. Three in four (73%) respondents said most of their purchases tend to be spontaneous — a large jump from 59% who held the...

SEOUL, South Korea: New investment data from London & Partners, the business growth and destination agency for London, shows that London is the leading global city for international retail businesses. Over the past five years, the UK capital has attracted a total of 460 retail trade inward investment projects: significantly more than any other...

NEW YORK: 5W Public Relations, one of the largest independently-owned PR firms in the U.S., has released their 2022 Consumer Culture Report, revealing 48% of male respondents are inclined to purchase from a brand's social media platform if it provides in-app purchasing with checkout, compared to 28% of female respondents when asked the same...