Consumer Trends

Consumers in the UK are increasingly ready to make conscious consumption decisions that benefit not just their wallets and wardrobes, but the planet as well as second-hand fashion gains popularity, with 41% of adults now buying and wearing more second-hand clothing than they did two years ago, says an Oxfam survey.

The stigma associated with dirt hinders the way people reuse secondhand garments or choose recycled fabrics that have been woven into something new. This limits the potential to transform the wasteful, polluting and energy-intensive fashion industry into a more sustainable one.

Shop hopping the summer sale? Before you step out, it is worth considering how you can sustainably add to your wardrobe while limiting its carbon footprint.

A new study from Sweden’s Chalmers University of Technology that examined the driving forces behind laundering behaviours, provides new tools for how people's environmental impact can be reduced.

Implementing on-demand production at a large scale in the short term is not realistic, but purposeful fashion is certainly within reach, and it is critical to educate the final consumer about fashion’s true cost.

A new research has found that Gen Z and Millennial consumers care about sustainability, but lack awareness of the environmental and social impacts of fast fashion.

Recently, a woman in the Queensland state of Australia was accused of scamming away as many as 70 wedding dresses from suspecting brides-to-be. The “quintessential wedding dress” is still an important consideration at Australian weddings even though religious ceremonies do not hold much sway.

A new consumer study that analyses customer preference and customer behaviour has found that consumers must often spend hours searching for the right products, scouring product recommendations and reviews, comparing prices, and assessing sustainability performance.

As Black Friday sales officially ended in the UK on Monday, what are some lessons that the Victorian age holds out when it comes to 'sustainable' consumption of fashion?

An acceptable definition for sustainable fashion, informed by standards and baselines, could empower consumers to make more informed decisions about their purchases. With Gen-Z labelled the sustainable generation, it is time for fashion to reform.