A permanent Internationalisation Area, a unified Fairs Business Unit, and a product-oriented management model have been established as part of a major internal reorganisation at Riva del Garda Fierecongressi. The restructuring aligns with eight strategic priority areas defined by the Board of Directors and runs alongside a recapitalisation process and a real estate investment programme for the expansion of exhibition and congress facilities.
- A new Internationalisation Area has been established as a permanent, cross-functional structure focused on developing international markets and building strategic relationships on a global scale.
- The International Fairs and Italy Fairs Business Units have been integrated into a single Fairs Business Unit to enhance operational synergies and strengthen alignment across markets.
- A product- and project-oriented operational model has been introduced, with three event managers confirmed or appointed across the company's portfolio of trade fairs and events.
- The Board of Directors identified eight strategic priority areas at its September meeting, covering real estate development, internationalisation, partnerships, sustainability and related operational and structural domains.
THE STRATEGIC CASE: Riva del Garda Fierecongressi has entered a strategic phase driven by growing global competition in attracting events, exhibitors and buyers, and a substantial real estate investment programme aimed at expanding and enhancing its exhibition and congress facilities. The Board of Directors, at its September meeting, defined the strategic guidelines shaping the company's future development and identified eight priority areas, described as an integrated system of strategic levers designed to strengthen competitive positioning and ensure balanced, sustainable growth.
- The eight priority areas cover real estate development and third-party asset management, recapitalisation, corporate structure, internationalisation, trade fairs and events, organisation, partnerships and sustainability.
- The recapitalisation process, required specifically for the construction of a new exhibition hall, is currently in progress and is among the most significant initiatives already underway.
THE NEW STRUCTURE: The reorganisation has produced two structural changes at leadership level. A new Internationalisation Area has been entrusted to GianPaola Pedretti, Chief International Officer, formerly Exhibition Manager of Expo Riva Schuh and Gardabags. Separately, the merged Fairs Business Unit will be led by Giovanna Voltolini, Group Exhibition Manager, who has been with the company for over fifteen years.
- The Internationalisation Area will operate as a cross-functional and ongoing activity, no longer limited to individual events, with a remit extending across global markets and strategic relationship-building.
- The Fairs Business Unit consolidates the former International Fairs and Italy Fairs Business Units, with the stated aims of enhancing operational synergies, optimising resources and strengthening strategic alignment across markets.
- Giovanna Voltolini's tenure of over fifteen years at the company encompasses extensive experience in the management and organisation of its trade fairs.
THE OPERATIONAL MODEL: The reorganisation is completed by a product- and project-oriented operational model supported by newly confirmed and appointed event managers and commercial roles. The company has described the restructuring as a key step toward a more integrated model focused on efficiency and international competitiveness, with the capacity to support exhibition space expansion and portfolio value.
- Laura Risatti has been confirmed as Project Manager of REbuild and Fine Wine Tourism Marketplace, and Mauro Di Molfetta as Product Manager of Gardabags, while Ying Zhang has assumed the role of Project Manager for Expo Riva Schuh.
- Sabrina Miorelli will coordinate the sales team, supporting commercial activities and market relations, while Arianna Morelli will lead the commercial office, ensuring operational continuity and process oversight.
- Fierecongressi has stated its commitment to operating as an international platform for trade fairs, congresses and business relationships, and to creating value for the local area and its key economic sectors.
