Cooling yarn innovator brrr° has completed a $6.3 million round of capital that includes a strategic investment by globally recognised designer David Chu.
- brrr° will use the proceeds to support global growth, sales, marketing, and research and development of next-generation cooling textile technology.
- The Series B round of funding includes convertible notes from previous capitalisations for brrr°, based in Atlanta, US, which was founded in 2014 by former SPANX executive Mary-Cathryn Kolb.
- Chu will join the brrr° Board of Directors and collaborate with brrr° to design fabrics and support sales to global manufacturing partners through his company, DC Designs International.
The brrr tech: brrr°’s patented technology combines natural cooling minerals, active wicking and rapid drying to instantly and continuously draw heat and moisture away from the skin. brrr° offers three major product lines:
- brrr° Triple chill effect;
- brrr° Pro with enhanced micro minerals;
- brrr° Recycled to support sustainability.
- brrr° products are available in yarns and woven or knitted fabrics in polyester, nylon, cotton, wool, and numerous natural or synthetic blends.
- brrr° offers a library of hundreds of fabrics, and also works with brands and mill partners to create custom blends that meet their exact specifications.
- Every brrr° fabric is independently tested by globally recognised third party labs, and its proven to outperform other cooling brands.
- Because brrr° technology is embedded inside the structure of the yarn, the cooling effect lasts for the entire life of the garment and won’t fade or wash out.
WHAT THEY SAID:
Together, brrr° and DC Designs International can accelerate each other’s growth with performance cooling fabrics that are both functional and beautiful.
— Mary-Cathryn Kolb
Founder & CEO
brrr
We are proud to work alongside a trusted leader in cooling textiles to develop new fabrics with superior performance and elegant design.
— David Chu
Founder
DC Designs International
The Company: brrr° was founded in 2014 with a vision to develop advanced cooling fabric technology that could improve the items we wear and touch in our everyday lives. brrr° uses natural cooling minerals, active wicking and rapid drying to create a Triple Chill Effect™ that instantly and continuously draws heat and moisture away from the skin. Its newest offering, brrr° Pro, uses the power of micro minerals to deliver performance level cooling for athletic and activewear apparel. The Atlanta-based company is privately held and led by Founder & CEO Mary-Cathryn Kolb, who previously held senior positions at Spanx, Seven7 Jeans, TOMS Shoes and Von Dutch.
