As the international trade show Bluezone celebrates two decades of its existence, the occasion beginning 18 July, will also celebrate the 150th anniversary of the patenting of jeans, seven decades of Orta and the 50th of the iconic The Jeans Museum and Vicunha, at Munich.
- More than 100 denim and sportswear specialists will transform Munich's Zenith area into a blue hotspot this summer at the repositioned Bluezone, which will be running parallel to Munich Fabric Start and The Source.
Some Highlights: For the first time, Bluezone will take place this summer on the new, earlier dates of 18–19 July and not at the end of August / beginning of September as in the past.
- With this step forward in terms of dates, Munich Fabric Start and Bluezone are reacting to changed order and collection rhythms and will position themselves in the future at the beginning of the purchasing and sourcing phase.
- To this end, the exclusive VIEW Premium Selection, also organised by Munich Fabric Start Exhibitions GmbH, will move to the previous MFS date and on 13–14 September for the first time also on the Zenith grounds will offer an additional, later ordering opportunity as RE:VIEW.
- The participants apart from the well-known exhibitors such as Calik, Denim Authority, Isko, Kurabo, Naveena Denim, NDL, Orta, Royo, Saitex and Sharabati among many others, the event will have a 360° degree denim experience park in the completely booked Zenith Area.
- Two seminar sessions by the Transformers Foundation as well as panels and talks with Women in Denim, Mohsin Sajid and The 5 Denim Senses by AMD Düsseldorf, plus installations such as the photo exhibition.
- The World's best Denim Fades by Bryan Szabo, founder of the Indigo Invitational, exhibition by designer Ksenia Schnaider and a special presentation by "The Jeans Museum" Zurich, through which Ruedi Karrer himself will give guided tours.
WHAT THEY SAID:
20 years of BLUEZONE − that's an announcement we're proud of. 20 years, this anniversary is the confirmation that BLUEZONE offers the successful business platform the denim industry is expecting. What makes up the spirit of BLUEZONE? With its elaborate staging and professional working atmosphere, BLUEZONE is the denim place to be. Both on the part of the visitors and on the part of the exhibitors, the right people are in the right place at the right time in Munich.
— Sebastian Klinder
Managing Director
Munich Fabric Start Exhibitions GmbH
We can't wait for July 18 − the opening of an exhibition hall is always an emotional moment, but this summer it will certainly be even more special.
— Frank Junker
Creative Director & Partner
Munich Fabric Start Exhibitions GmbH
