texfash.com: What was the trigger that led to this award-winning innovation? How has the growth been?
Lieve Vanrusselt: Matoha has been one of the very first to start developing this textile identification technology triggered by our belief that this technology provides a critical step to support the transition of the fashion industry towards Net Zero. Furthermore, Matoha’s mission has been very clear from the start; we want to “create accurate, affordable and easy-to-use material identification solutions to promote the world’s transition to a zero-waste, carbon neutral and circular economy by enabling easy sorting of various materials streams feeding into recycling and providing onsite composition analysis for process and quality control, standardisation and industry certification purposes”. This mission statement continues to inspire us to grow our business as well as to work on future applications and innovations.
Matoha has grown at a considerable rate. With an extensive network of contacts across the industry and devices proven in the field, the company has since sold 350+ devices in about 40 countries around the world. We recently launched our e-shop, from where we sell both our textile and plastic technology instruments in different formats e.g. desktop model, the ‘bench’ model (built in flush with a table top), a handheld model and a compact material sensing module that can be integrated into an automatic process.
What are the challenges faced this far — be it in terms of product, the research and development and finally the commercial roll out?
Lieve Vanrusselt: Whilst right now textile fibre-to-fibre recycling is very limited (<1%), a McKinsey analysis predicts a ~2000% growth to 18-26% by 2030. This means that we are working in a rather ‘embryotic’ market space but with a huge market potential. We have no doubts that a substantial growth will happen but what exactly the numbers will be, is difficult to predict or guarantee at this point. It will be largely driven by legislation & EPR (such as the EU Circular Textile Strategy and Textiles 2030 Roadmap by WRAP-UK) and by the fashion brands’ demand for recycled content (e.g., as demonstrated by H&M and others). In any case, the time to develop solutions, and to invest in them, is now.
Textile identification using NIR is much more complicated than plastic identification i.e., the NIR footprints (or ‘spectra’) of the various textiles and their blends are less ‘distinctive’ and require more advanced machine learning algorithms and ongoing development of the machines’ software to achieve the desired accuracy and speed and to expand the capability in identifying more fabric blends. With both our founders being super specialised in spectrometry, electronics design and programming and showing strong experience in building devices and scientific instruments, we are well prepared to tackle all these more complex technical issues in identifying textiles (and other detectable materials using NIR). We believe that our early focus on textile identification has given us the opportunity to grow and build up market dominance in a market where there is a relative lack of mature technology.