texfash.com: Various aspects of the supply chain have been in the limelight since the start of the COVID-19 pandemic. However, the question of prices has been discussed so much, and has been confined to individuals/organisations specifically working on these issues. Why do you think that is so? It is not that people are not aware, but it surely doesn't seem to be on a priority list.
Tamar Hoek: A couple of things. If we look at fashion and the value chain, we all know that the concept of fast fashion relies heavily on low prices. Meaning that increasing the price will hinder the business model of a lot of companies. Next to that the value chain is built along so many different tiers (actors) that the concept of pricing in general is complex, with so many actors having their own pricing and margins to consider.
Unfortunately, fair pricing is often not a board level topic, and KPIs (key performance indicators) in companies are often driven by low costs and high margins. That generally leads to buyers negotiating low prices.
Another thing is that anti-competition legislation in consuming countries is sometimes an “excuse” to not talk about prices collectively. The gray area here does make the discussion a bit more complex, but not impossible.
If we talk about cotton, most companies do not even know where their cotton comes from, and with that do not know what price the cotton farmer actually receives.
Again—a related question, most of the debates about responsible purchasing practices seem to be confined to brands buying apparel from RMG manufacturers. But the fashion value chain is long, and there are purchases made at different levels and tiers. Why are purchasing practices of raw materials not a question of furious debates?
Tamar Hoek: Good question. I think that awareness is growing. In the cocoa sector we see, for example, more debate on and attention to purchasing practices, but it is probably true that the most work has been done within the garment industry. Lack of transparency is hindering the debate on purchasing practices. If you do not know your value chain, how can you calculate the impact of your own behavior? The awareness of purchasing practices is growing amongst brands and retailers, but mostly when they look at tier-1 and the impact that their behaviour has on working conditions in tier-1. But so far brands cascade anything on sustainability to their tier-1 supplier, which then trickles down their value chain.
Often brands and retailers do not buy their cotton directly and therefore claim to not have influence over the price they pay or the purchasing practices of the ginner/trader.