When one talks of antimicrobial textiles in 2024, the memories of the COVID-19 pandemic invariably spring to one's mind. Do you think the pandemic had any kind of bearing on boosting development of antimicrobial textiles? If so, in what way?
Steve Savage: This is a very interesting question. COVID-19 impacted the world in so many ways. However, I do not believe that the pandemic boosted the development of antimicrobials in textiles. Mostly because antimicrobials were present and greatly valued in textiles even before the pandemic. I will say that there was a large shift in marketing and green washing when it comes to options with textiles after COVID-19. Companies have become much more vigilant in getting their message out on what their antimicrobial can do and why it’s important to use in textiles.
Where do you think the demand for antimicrobial fabrics/textiles are coming from? Are those coming from brands and retailers? Or, from end-consumers (who have a bearing on brands/retailers in turn)?
Steve Savage: The demand comes from the brands, trying to fulfill the needs or desires of their customers. Or, the demand comes from the brands trying to differentiate themselves in a crowded marketplace.
Do you think end-consumers actually look for anti-microbial properties in a garment? Can you share any anecdotes/experiences in this regard?
Steve Savage: Yes, for sure. Consumers are looking for antimicrobial properties. They are also looking for odour control which is a direct result of adding antimicrobial properties to a garment. But, while consumers want anti-odour as a textile feature, consumers also make it very clear that they want a product that is environment-friendly.