Brands Direct Everything; Manufacturers and Mills Just Trying to Be Profitable

US-based Fuze Technology produces non-toxic chemical-free elements used for antimicrobial, odour control, and faster drying in textiles. President Steve Savage talks to texfash.com about the world of antimicrobial textiles and how its 50 worldwide patents are changing the industry.

Long Story, Cut Short
  • The demand for antimicrobial textiles comes from brands trying to fulfill the needs or desires of their customers, or if they are trying to differentiate themselves in a crowded marketplace.
  • Athleisure, workwear, bedding, and outerwear—anything that is going to be worn or used for a significant amount of time, where odour may become an issue—have all become great uses of antimicrobials.
  • Fuze manufactures all its product in the USA and then ships to distribution hubs around the world.
Fuze has almost 50 worldwide patents on its ability to shape and size nano particles. Its these non-toxic, stable, permanent particles that are changing the industry. It’s the first new technology in antimicrobial products in the last 50 years.
Fuze Technology Fuze has almost 50 worldwide patents on its ability to shape and size nano particles. Its these non-toxic, stable, permanent particles that are changing the industry. It’s the first new technology in antimicrobial products in the last 50 years. Fuze Technology

Public memory, they say, is short. The misery and devastation that the COVID-19 pandemic brought with it just five winters ago has receded into distant memory, as good as forgotten. 

The then talking point about antimicrobial textiles too has disappeared from the discourse. The fact, however, about antimicrobial textiles is that those existed before the pandemic, and continue to flourish now. Just because the subject has receded from webinars and offline fora does not mean antimicrobial textiles are not alive and kicking.

According to Research and Markets, the antimicrobial textiles market grew from $14.14 billion in 2023 to $15.11 billion in 2024. It is expected to continue growing at a CAGR of 7.20%, reaching $23.03 billion by 2030. 

Global Markets Insights says the market was valued at over $16 billion in 2023 and is set to record 6.9% CAGR from 2024 to 2032, due to the increasing awareness and demand for hygiene and health safety. 

The global antimicrobial textiles market size, according to Fortune Business Insights, was $10.43 billion in 2023 and is projected to grow from $10.98 billion in 2024 to $16.70 billion by 2032 at a CAGR of 5.2% during the 2024–32 period. 

Those are big numbers. 

But, what do those mean for manufacturers? We look at the subject from the perspective of two players — Sanitized AG and Fuze Technology, a division of EVOQnano. 

Today, we present the view of Fuze Technology; on Tuesday you can learn about Sanitized AG.

When one talks of antimicrobial textiles in 2024, the memories of the COVID-19 pandemic invariably spring to one's mind. Do you think the pandemic had any kind of bearing on boosting development of antimicrobial textiles? If so, in what way?
Steve Savage: This is a very interesting question. COVID-19 impacted the world in so many ways. However, I do not believe that the pandemic boosted the development of antimicrobials in textiles. Mostly because antimicrobials were present and greatly valued in textiles even before the pandemic. I will say that there was a large shift in marketing and green washing when it comes to options with textiles after COVID-19. Companies have become much more vigilant in getting their message out on what their antimicrobial can do and why it’s important to use in textiles.

Where do you think the demand for antimicrobial fabrics/textiles are coming from? Are those coming from brands and retailers? Or, from end-consumers (who have a bearing on brands/retailers in turn)? 
Steve Savage: The demand comes from the brands, trying to fulfill the needs or desires of their customers. Or, the demand comes from the brands trying to differentiate themselves in a crowded marketplace.

Do you think end-consumers actually look for anti-microbial properties in a garment? Can you share any anecdotes/experiences in this regard?
Steve Savage: Yes, for sure. Consumers are looking for antimicrobial properties. They are also looking for odour control which is a direct result of adding antimicrobial properties to a garment. But, while consumers want anti-odour as a textile feature, consumers also make it very clear that they want a product that is environment-friendly.

If one thinks even of just bandages, etc, the history of antimicrobial textiles is age-old. But it seems only now that antimicrobial fabrics are seen as a distinct market segment. How do you react to this assertion?
Steve Savage: Antimicrobial fabrics have been used for decades in the textile market. That just shows a lack of awareness up to this point. Antimicrobial options make up a multi-billion-dollar industry in textiles and have for years.

You are correct that antimicrobials are not new. You even point out about its use in bandages, etc. Before Fuze’s F1 product, there have not been any new antimicrobials entering the market in more than 50 years. It’s been very old, World-War-II-era products. Now we have a tremendous new technology that is far more effective, 100% environmentally safe, chemical free, and last the lifetime of a garment.

How do you perceive the difference between garments with anti-microbial properties vis-a-vis medical textiles where such properties need to be intrinsic, as a fait accompli. How does a manufacturer or a technology provider look at something as fundamental as this?
Steve Savage: The distinction between garments with anti-microbial properties and medical textiles lies primarily in the intended application and the intrinsic nature of the properties required. Garments with antimicrobial properties are often designed for general use, such as sportswear or everyday clothing, where the anti-microbial feature can enhance comfort by reducing odour or improving hygiene. In contrast, medical textiles require intrinsic anti-microbial properties, as these materials are used in environments where hygiene is critical—such as surgical gowns, wound dressings, and implants.

But look at the fashion industry only, in which segment do you see the demand coming from mostly? Is it athleisure which is on a rise? Or, do you think all garments need to have anti-microbial properties as a basic element?
Steve Savage: Athleisure definitely makes up a large part of the antimicrobial market in textiles. But workwear, bedding, and outerwear—anything that is going to be worn for a significant amount of time, where odour may become an issue—have all become great uses of antimicrobials.

How is the development in the field of nanoparticles having a bearing on this segment? Are we going to see any technological leap in the near future? What should we expect?
Steve Savage: This is where Fuze is turning the industry on its head. Fuze has almost 50 worldwide patents on its ability to shape and size nano particles. Its these non-toxic, stable, permanent particles that are changing the industry. It’s the first new technology in antimicrobial products in the last 50 years.

Steve Savage
Steve Savage
President
Fuze Technology

Consumers are looking for antimicrobial properties. They are also looking for odour control which is a direct result of adding antimicrobial properties to a garment. But, while consumers want anti-odour as a textile feature, consumers also make it very clear that they want a product that is environmentally friendly.

FUZE, and its parent company EVOQnano, have completed extensive research and development that have taken many years and millions of dollars to complete. The result has been the most effective and longest lasting antimicrobial ever.
R&D FUZE, and its parent company EVOQnano, have completed extensive research and development that have taken many years and millions of dollars to complete. The result has been the most effective and longest lasting antimicrobial ever. Fuze Technology

Advances in antimicrobial products are R&D-driven. It is an expensive proposition. Comments, please.
Steve Savage: It is very expensive, not just the development, but also the testing and government regulations and time required that are put in place making it difficult for outside R&D to join the development. FUZE, and its parent company EVOQnano, have completed extensive research and development that have taken many years and millions of dollars to complete. The result has been the most effective and longest lasting antimicrobial ever.

Who takes the call on the active agents used? Is it the brand/retailer or is it the manufacturer? What kind of agents are preferred these days, synthetic organic agents like QQC or metallic salts? What about bio-based agents like chitosan?
Steve Savage: The brand directs everything. The manufacturer or mill is just trying to be profitable, so if the brand does not direct which antimicrobial to use they will use the cheapest option that they have available. Almost all antimicrobial finishes have a difficult time adhering to the textiles, require additional chemistry, which is not good for the environment.

And last of all, what are you working on at Fuze Technology? What new can we expect from Fuze in the coming days? In which geographies are you operating now? What about your clients?
Steve Savage: Fuze manufactures all its product in the USA and then ships to distribution hubs around the world. Fuze’s main focus is building chemical-free elements used for antimicrobial, odour control, and faster drying in textiles. All our products' durability surpasses 100 washes, is non-toxic, and chemical free. We are 99.7% purified water. We currently distribute and apply in factories and mills all over the world; the US, Peru, South America, Asia, China, Taiwan, Vietnam, Indonesia, India, Pakistan, Turkey, Europe, etc. Additionally, our product has been approved and certified by the Environmental Protection Agency not only in textiles, but on surfaces as well. Our product is easily applied to all surfaces and retains its antimicrobial efficacy for months on end.

The distinction between garments with anti-microbial properties and medical textiles lies primarily in the intended application and the intrinsic nature of the properties required. Garments with antimicrobial properties are often designed for general use, such as sportswear or everyday clothing, where the antimicrobial feature can enhance comfort by reducing odour or improving hygiene.

Subir Ghosh

SUBIR GHOSH is a Kolkata-based independent journalist-writer-researcher who writes about environment, corruption, crony capitalism, conflict, wildlife, and cinema. He is the author of two books, and has co-authored two more with others. He writes, edits, reports and designs. He is also a professionally trained and qualified photographer.

 

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  • Dated posted: 18 November 2024
  • Last modified: 18 November 2024