H&M

A new study finds that 75% of an apparel product's environmental footprint stems from areas of impact beyond carbon emissions, and reveals raw material choices and specific manufacturing processes - not packaging, distribution, or even assembly - contribute up to 90% of product impact.

As fast fashion and necessarily overproduction and overconsumption of clothes continues, fashion brands are going all out to woo the mindful consumer (read, women mostly), increasingly employing “woke” marketing tactics that illustrate a political and social awareness around race, LGBTQ+, feminism and the environment.

For all the sound and fury on climate change and climate change continuing to wreak havoc in all parts of the globe, as many as 32 of the 250 brands rated 0% in terms of their emissions accountability, says a Fashion Revolution report.

Generative AI could become a game-changer for the fashion industry, adding between US$150 and US$250 billion to operating profits within three to five years. While the fashion sector has only started integrating AI, the opportunities and challenges it presents are evident across all business processes.

The escalating reliance on biomass in the fashion sector not only threatens climate, ecosystems and human health, but also poses significant risks to the broader push toward genuine renewable energy, especially in Asia, says a report by environmental advocacy group Stand.earth.

A Greenpeace report that hammers at the self-assessed ‘green’ claims by some top brands asserts that sustainability has become a communication goal without putting credible measures in place to realign their linear business models.