It ain't fashion, if it ain't sustainable

H&M

Greenwashing / Biomass Burning

28 November 2023

4 minutes

Brands need to actively engage in advocacy initiatives to influence policymakers and government institutions to endorse policies that facilitate the integration of renewable energy systems and the discontinuation of biomass within the fashion industry.

Leading Fashion Brands Caught Greenwashing in Asia with Harmful Biomass Boilers

The escalating reliance on biomass in the fashion sector not only threatens climate, ecosystems and human health, but also poses significant risks to the broader push toward genuine renewable energy, especially in Asia, says a report by environmental advocacy group Stand.earth.

Staff Writer

Greenwashing / State of Circularity

26 April 2023

5 minutes

Activists dressed as 'revolting mannequins' outside a Zara store in Bangkok, demand that the company 'Detox' now. For the new report. Greenpeace looked at the practices of all 29 Detox committed brands, and selected those which use a product marketing label which have a defined slogan, using positive terms such as “eco” “green” or “cares” such as Join Life (Zara), or Conscious (H&M).

Brands Hijacking Circularity with Misleading Narratives, No Attempt to Slow Down Fashion, Says Report

A Greenpeace report that hammers at the self-assessed ‘green’ claims by some top brands asserts that sustainability has become a communication goal without putting credible measures in place to realign their linear business models.

Staff Writer

PRESS RELEASE / Show

21 April 2023

2 minutes

H&M and Mugler celebrated the forthcoming launch of their much-anticipated collection with a immersive experience encompassing entertainment, music, performance and fashion.

H&M and Mugler Celebrate Their Collaboration with a Multi-Faceted Show n New York City

NEW YORK, U.S.: H&M and Mugler celebrated the forthcoming launch of their much-anticipated collection with a immersive experience encompassing entertainment, music, performance and fashion. The event was attended by friends of the Mugler and H&M community – including Pamela Anderson, Charli XCX, Chloë Sevigny, Lourdes Leon and Dominique Jackson –...

PRESS RELEASE / Launch

6 April 2023

2 minutes

The womenswear silhouette includes Mugler's signature oversized shoulders with a cinched waist, shaping the body. There are many modern expressions of the house codes, including spiral multi-seaming, which runs throughout the collection in the form of baggy jeans, nylon and denim bonded thong jeans, and jackets.

Presenting The Full Mugler H&M Collection

NEW YORK, U.S.: The look-book for the Mugler H&M collection is here. The collection is true Mugler and every piece is defined by Mugler's irrepressible energy: playful, youthful, body-positive and open to every individual's identity.

The womenswear silhouette includes Mugler's signature oversized shoulders with a cinched waist, shaping the body...

PRESS RELEASE / Launch

23 March 2023

3 minutes

The collection unites the house's history with its present and future, offering various Mugler classics and signatures. The collection is a dynamic showcase of the Mugler world today, and the intriguing ways that Cadwallader has twisted and reinvented the House to make it fresh and relevant for a new generation.

Mugler H&M is Coming Soon

NEW YORK, U.S.: H&M is proud to announce its next designer collaboration – a landmark partnership with the house of Mugler. Mugler has always offered an open invitation to a broad range of characters and beauty types, and now, with this partnership, it is opening the door even more. The collection by Mugler's creative director Casey Cadwallader...

PRESS RELEASE / Launch

14 March 2023

2 minutes

Garments are organized into several smaller sub shops of familiar H&M concepts including "&Denim", "Sport", "Ladies", "Divided" and "Kids".

H&M US Launches "H&M Pre-Loved" Powered By ThredUp

NEW YORK, U.S.: H&M U.S is helping garments gain a second life with its very first resale business model in the U.S. on March 14th, 2023, through ThredUp's Resale-as-a-Service (RaaS). "H&M Pre-Loved" offers customers an easy way to find the perfect secondhand pieces for their wardrobe, ready to be loved again and again. The new shop also continues...

PRESS RELEASE / Announcement

20 December 2022

3 minutes

The ready-to-wear collection is inspired by the immersive potential of the Metaverse, as well as the tactile beauty of the physical world.

High Fashion Meets Virtual Fantasy in H&M's Latest Innovation Story

NEW YORK, U.S.: H&M is proud to present the latest drop in its Innovation Stories initiative, an eye-catching collection that explores the craftsmanship of high fashion and the fantasy of virtual wardrobes. The H&M Innovation Metaverse Design Story collection will be available in H&M Williamsburg on December 16th and H&M Times Square and HM.com...

PRESS RELEASE / Launch

30 October 2022

2 minutes

H&M Studio A/W'22 collection campaign is an immersive journey through different worlds, blurring the lines between digital and physical dimensions to optimistic effect.

Futuristic Glamour Meets Bold Minimalism with H&M Studio A/W'22 Collection

NEW YORK, U.S.: Inspired by the Space Age, the Studio A/W'22 collection aims to blur the lines between reality and fantasy. With a bold color palette and streamlined silhouettes, gravity-defying fabrics and cutting-edge accessories, the collection offers a futuristic take on minimalism. The H&M Studio A/W'22 collection will be available online at...

PRESS RELEASE / Launch

5 August 2022

3 minutes

H&M Move is launching with a global workout campaign and film led by fitness icon Jane Fonda once again taking up her role as a workout instructor and inviting the world to move.

H&M Move Invites the Whole World to Move Together with Jane Fonda and Jaquel Knight

TORONTO, Canada: The brand offers a more accessible vision of sport by reframing it as movement, celebrating the fact that everyone on the planet is already a Mover. H&M Move aims to equip the world with stylish and functionable 'movewear' that will support Movers of all abilities and skills to move comfortably and confidently in a multitude of...

PRESS RELEASE / Announcement

20 April 2022

2 minutes

The INDIA MAHDAVI x H&M HOME collection will be available in selected stores and online at hm.com/home from 28 April 2022.

H&M Home Collaborates With Iconic Designer And Architect India Mahdavi

NEW YORK, U.S.: We are delighted to announce our upcoming collaboration with the Paris-based top interior designer and architect India Mahdavi. The colourful collection is designed for everyday life and includes a curated range of crafted ceramics and textiles in natural materials, such as plates and large serving bowls, cushion covers and a...

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