Gary Mortimer

Gary Mortimer is a Professor of Marketing and Consumer Behaviour at the QUT Business School. Prior to joining QUT, Professor Mortimer spent over 25 years working with some of Australia’s largest general merchandise and food retailers. In 2021, he was appointed as the Chair of the Consumer Research Advisory Committee for the Australian Retailers Association and to the Expert Advisory Group for the NSW Department of Planning, Industry & Environment. He seeks to bridge the gap between industry and academic research by working closely with industry partners to deliver high impact, relevant research that informs the retail sector. His current research looks at pro-social rule breaking and consumer oriented deviance in retail and service settings.