Oeko-Tex, the global certifier of textile and leather products and production, has assumed a new brand identity in its 30th year.
The Changes:
- The most visible change is the new Oeko-Tex logo, based on a geometric square and an organic circle, which reflect the scientific approach of Oeko-Tex and the nature it aims to protect. The logo typo is supported by a stylised, organic form reminiscent of natural structures, such as leaves, drops or textile loops.
- The reduced colour palette highlights the umbrella brand with a new Oeko-Tex Green plus black and white.
- A related colour palette supplements communication about Oeko-Tex products.
- The product logos are subordinate to the umbrella brand, creating a unified hierarchy. This will make communication easier for Oeko-Tex-certified companies and foster end consumer recognition.
Other Details:
- Oeko-Tex worked with branding agency Schwitzke ID to build the clear and unified Oeko-Tex World.
- The lengthy transition period through 2024 considers sustainability. Customers should start the conversion now and may use any existing labels through the end of 2024.
- Oeko-Tex customers have access to a label editor with new, more flexible layouts and a labelling guide on the Oeko-Tex website.
What They Said:
Our values remain. In fact, they inspired our brand refresh.
— Georg Dieners
General Secretary
Oeko-Tex
The new branding reflects the active, solution-oriented and positive approach. With our independent test institutes, we certify to clear, globally uniform criteria, which we communicate openly. Our new look is clear, consistent and transparent.
— Inga Bleyer
Global Head of Marketing
Oeko-Tex
