Each year, between 4% and 9% of unsold textiles in Europe are destroyed before ever reaching a consumer, generating roughly 5.6 million tonnes of CO₂ emissions. From 19 July 2026, large companies will be prohibited from using that route for apparel, clothing accessories and footwear placed on the EU market. A disposal mechanism that once absorbed overproduction now falls within a regulatory framework that requires justification, documentation and public reporting.
The prohibition stems from measures adopted on 9 February 2026 under the Ecodesign for Sustainable Products Regulation (ESPR). Alongside the ban, companies are required to disclose information on the unsold consumer products they discard, using a standardised reporting format. The Commission has stated that the rules are intended to create a level playing field for companies adopting more sustainable business models. The intent is not confined to preventing incineration or landfill. It links overproduction, inventory practices and waste treatment within a single compliance structure.
Until now, destruction functioned as an operational adjustment within the apparel trade. Forecasting volatility, trend compression and short production cycles routinely generated surplus. Discounting cleared part of that excess, but it also risked eroding brand positioning and pricing architecture. Disposal provided a final mechanism to close the loop without destabilising market perception. The environmental cost remained external to commercial calculations.
The ESPR alters that balance. By restricting destruction to narrowly defined derogations — including safety risks, legal non-compliance, intellectual property infringement, technical unfeasibility of reuse, damage, contamination or deterioration where repair or refurbishment is not technically feasible or cost-effective, and specified donation pathways — the regulation converts a commercial decision into a regulated exception. Where destruction is permitted, companies must retain substantiating documentation for five years and provide it to competent authorities upon request. Large companies must also publicly report discarded volumes using EU Combined Nomenclature codes in a standardised format from February 2027.
The combined effect is structural. Surplus stock can no longer be managed as a private logistical matter. It becomes traceable, comparable and subject to scrutiny. The shift does not eliminate overproduction; it removes the assumption that disposal is a neutral outcome. From mid-2026, inventory risk and environmental exposure converge within the same reporting framework — and the industry must account for both.