An open-source playbook that offers a one-stop guide for fashion brands wanting to accelerate sustainable transformation with digital traceability has been launched. The Traceability Playbook was launched during a side event of Global Fashion Summit: Copenhagen Edition by TrusTrace, a market-leading platform for supply chain transparency and product traceability within the fashion and retail industries, in collaboration with Fashion Revolution and Fashion For Good.
The Playbook:
- The collaborators worked together to combine knowledge and expertise, developing this go-to manual that will help brands understand the basics of achieving supply chain traceability, from the key players operating within the vast supply chain network, to the digital trends and legislation driving traceability forward.
- The Playbook has been written by journalist Megan Doyle, who worked with collaborators to combine knowledge and develop this go-to manual which provides both up-to-date insights and concrete examples of good practice, and includes case studies from innovative companies such as Balenciaga, Gucci, adidas, and more, as well as insights from thought leaders across the industry including Amina Razvi from the Sustainable Apparel Coalition; Paul Foulkes-Arellano from Circuthon; and Baptiste Carriere-Pradal from Policy Hub – each providing in-depth insight into their specialist topics.
- The guide covers key topics such as the business case for traceability and transparency, the need for standardization and decentralization of data and the key traceability trends driving the market. The guide also includes a 'material school' chapter, offering guidance on the impact of different materials.
- The guide also addresses the business drivers of traceability, including laws and regulations, communicating product specific impact data and product specific claims.
- TrusTrace also explains the different levels of traceability, the benefits and limitations of each type, and how brands can leverage them to track and improve their ESG performance and compliance.
WHAT THEY SAID:
We're at an inflection point as an industry, where sustainability is evolving from a 'nice-to-have' to a 'must-have' business imperative; a point at which one's greenline is becoming every bit as important as one's bottom line.
— Shameek Ghosh
Co-Founder and CEO
TrusTrace
Improved traceability and data integrity are the bedrock of a circular supply chain enabling and incentivising sustainable enhancements.
— Katrin Ley
Managing Director
Fashion for Good
Behind the clothes we wear, there are women and men that need to be respected, and deserts, forests and oceans that need to be protected. Traceability and transparency are key to ensure that social, human rights and environmental risks are properly identified and addressed along global and complex value chains.
— Maria Teresa Pisani
Economic Affairs Officer and Project Lead
UNECE
The UNECE Pledge: The Traceability Playbook is also a key education tool for the UNECE (United Nations Economic Commission for Europe) Sustainability Pledge that TrusTrace has submitted today, aimed at accelerating sustainable transformation through supply chain traceability at scale. The pledge commits to three key actions;
- Educating the fashion industry on how to best leverage technology in the form of supply chain traceability to deliver on SDG and ESG goals.
- Scaling traceability in the industry by expanding the number of brands they support in building a data foundation. This will enable the industry to make informed decisions to improve ESG performance.
- Accelerating positive results through collaboration and integration with other sustainability solution providers.
