Lockdown Effect: China Promoting Online Matching and Fairs

Even as the business of textiles-fashion has seen a hit in post-COVID China, raging intermittently now too, what is surprising is the continuing rise in its total basket of exports. texfash.com reports.

Long Story, Cut Short
  • China’s basket of exports continues to increase.
  • The next five years will see more businesses shifting out.
Since China is getting expensive, some production has moved to other parts of Asia. However, what has helped is that Chinese entrepreneurs have invested in overseas factories. Plus, for the last three years China has been promoting online “matching and fairs".
Matching up Since China is getting expensive, some production has moved to other parts of Asia. However, what has helped is that Chinese entrepreneurs have invested in overseas factories. Plus, for the last three years China has been promoting online “matching and fairs". WTMC

Even as the business of textiles-fashion has seen a hit in post-COVID China, raging intermittently now too, what is surprising is the continuing rise in its total basket of exports.

  • From the COVID-19 pandemic to the ongoing war in Ukraine — all these developments that have thrown global trade out of gear, have also impacted the textile business in China. Global consumption has slowed and that has directly impacted the supply chain.

The China Status: Since China is getting expensive, some production has also moved to other parts of Asia. However, what has helped is that Chinese entrepreneurs have invested in overseas factories. Plus, for the last three years China has been promoting online “matching and fairs. We even arrange chartered flights for companies to get orders. So, the total export continues to increase every year! Sounds magic, right?” the Founder & CEO of Lanka Marketing & Consulting, Jun Han told texfash.com.

  • However, he said, although the shift is happening, albeit slow, the next five years will see more people investing outside. “The Chinese are very cautious and not very fast on moving.”
  • Han was responding to questions after the recently concluded fifth edition of the World Textile Merchandising Conference (WMTC) in Keqiao city. This year’s edition saw participation from top China textile exporters and authorities that also included 50+ international textile associations.
The recently concluded fifth edition of the World Textile Merchandising Conference (WMTC) in Keqiao city saw participation from top China textile exporters and authorities that also included 50+ international textile associations.
World Textile Merchandising Conference The recently concluded fifth edition of the World Textile Merchandising Conference (WMTC) in Keqiao city saw participation from top China textile exporters and authorities that also included 50+ international textile associations. WTMC

The COVID Effect: Talking about the impact of the pandemic on the event, he said that production was not affected a lot “since we had very few cases. Besides, the government reduced tax and offered some subsidies. This year the audience was more than last year in terms of size. However, foreign delegates did not come.”

  • He said that the WMTC is not a commercial event, but mostly a platform to exchange ideas and establish new projects like the GTMA which is an alliance for the global textile market.
  • The next edition of WMTC, Han informed, will be a sub-event at the next ITMF event.

The Event: Keqiao, which hosted  WTMC, the largest textile conference in China, is home to perhaps the largest textile cluster in the world with 12 fabric shopping malls, 5,000 fabric factories, over 20,000 fabric shops, 5,000+ trading companies which included 2,000 foreign traders from 25 countries. It covers the entire fabric ecosystem, from raw to material to fabric. There are about 2,000 Indian traders too here.

  • The Keqiao Textile Market covers an area of more than 3.65 million square metres, with more than 1,200 permanent overseas representative agencies, and nearly 6,000 overseas permanent purchasers. Every year, fabrics worth more than $9 billion are transported to every part of the world.
WTMC
Networking The WMTC is not a commercial event, but mostly a platform to exchange ideas and establish new projects like the GTMA which is an alliance for the global textile market. The next edition of WMTC will be a sub-event at the next ITMF event. WTMC
 
 
  • Dated posted: 12 December 2022
  • Last modified: 12 December 2022