Three leading players in the textiles industry are launching a recycled denim capsule collection that combines expertise from each of their specialist businesses to improve circularity in the denim industry from fibre to finish.
- Recover, Evlox and Jeanologia will showcase this new recycled denim capsule collection called Reiconics at the two-day Denim Première Vision that gets under way in Milan on Thursday.
The initiative: The collection seeks to inspire and bring value to the industry by creating truly circular products through a process that implements eco-design, transparency, process measurement, traceability and scalability.
- Made from Recover recycled cotton fibre and Spanish cotton, the Reiconics collection is GRS-certified and is a tribute to the classic denim fabrics that have been successful in past decades.
- The collection includes a range of premium denim fabrics developed by Evlox, and a total of 14 final garments that will be exhibited at Denim Première Vision.
- Each piece in the collection displays a variety of finishes generated using technology by Jeanologia, reducing water and energy consumption, and eliminating damaging emissions and discharge.
- Just one jacket in the collection, using 32% Recover recycled fibre and Jeanologia finishing technology, saves up to 240 litres of water compared to a jacket made with virgin cotton and treated with traditional finishing technique.
What they said:
Recover is proud to be part of the Reiconics collection, a groundbreaking project that will pave the way toward a more sustainable future. Together we are offering brands a pathway to reduce their environmental impact caused by raw material production and waste.
— Alfredo Ferre
Chief Executive Officer
Recover
We are thrilled to implement new models of denim manufacturing, more circular and sustainable with the help of recognised partners such as Recover and Jeanologia with whom we have been collaborating for years, this capsule is another milestone in the challenge of making circular fashion accessible to everyone, without compromising the denim heritage.
— Francisco Ortega
R&D Director
Evlox
At Jeanologia we are proud to work with Recover and Evlox as partners to redefine the future of blue jeans. The Reiconics Collection creates an inflection point where technology, innovation, creativity, circularity, and sustainability are key to success. This achieves an excellent product whilst producing it in a responsible and sustainable way.
— Enrique Silla
Chief Executive Officer
Jeanologia
