The June 2025 edition of the London Fashion Week stands cancelled and instead the organising body, the British Fashion Council (BFC), has said that it will provide crucial commercial opportunities and secure business growth for designers and brands with a special focus on menswear at its ‘showrooms’ in London and Paris.
- Instead of the standalone LFW, the LONDON show ROOMS (LsR) that made a strong showcase during Paris Fashion Week in March, the LsR will from 26 June-1 July, focus on championing British menswear, giving them “an unparalleled commercial opportunity” to present their collections to top international buyers and press, driving sales and global recognition.
- The decision follows in response to the evolving fashion landscape and feedback from the BFC’s community of designers and brands, and as brands increasingly opt to present co-ed collections during the February and September editions of LFW, the BFC looks to strengthen these key moments, ensuring a more impactful and commercially viable platform for designers.
- In a digital-first approach, it will collaborate with buyers and media partners and leverage its own channels to spotlight the evolving story of British menswear, introducing and promoting designers to new audiences.
The LONDON Show ROOMS during Paris Fashion Week will provide an opportunity four times a year for BFC Foundation designers to generate sales and develop their relationships with international media outside of a show environment. The dates are:
- LONDON show ROOMS: 26 June–1 July, Paris
- LFW September 2025: 18–22 September
- LFW February 2026: 19–23 February
- LFW September 2026: 17–21 September
THE BACKGROUND: The June edition of the London Fashion Week June edition was launched in 2012 with focus on menswear with the likes of Alexander McQueen drawing a global audience. But when brands and designers began to show co-ed shows, the prime reason got diluted.
WHAT THEY SAID:
By scaling back to more targeted programmes this June in London and Paris, we aim to create strong foundations to amplify the message of our brilliant British menswear businesses. We recognise the challenges the sector faces both in the UK and globally and remain committed to amplifying the voices of British menswear designers as they navigate an ever-changing fashion landscape and will continue to adapt and find ways to platform our brilliant British menswear business.
— Spokesperson
British Fashion Council
